The last decade has brought a rapid surge in e-commerce activities in Pakistan, as technology became more diverse and efficient. The B2C online grocery space in Pakistan has seen an increasing number of market players during the past few years alone.
Daraz, Pakistan’s leading eCommerce platform, was not late to the party as it launched its own dMart last year. Due to the trending demand for fast-moving consumer goods, dMart has witnessed major success in a short span. Offering a wide variety of essentials to customers, dMart has been the public’s most preferred grocery channel in 2021.
Since its launch in March 2020, DMart has seen 3.6 times growth in its orders, and 3.2 times rise in consumers. Due to its variety of services that allowed customers to buy multiple products from the grocery store, DMart successfully sold 1,131,791 makeup products and 275,000 packs of snacks.
One of the salient features of dMart is dFresh which allows customers to avail fresh fruits and vegetables directly from the mandi. Due to dMart’s exclusive bundle deals and discounts, customers bought 1,069,443 items of fresh produce this year.
The peak sale month was August during which customers from the major cities of Pakistan used dMart to get their groceries delivered right at their doorstep. The top cities for grocery orders were:
- Karachi
- Lahore
- Rawalpindi
- Islamabad
- Faisalabad
- Multan
- Hyderabad
- Gujranwala
- Sialkot
- Peshawar
Here’s a review of dMart’s 2021:
