Toyota Indus Motor Company (IMC) debuted the new Land Cruiser in Pakistan last month at a monstrous price tag of Rs. 72.50 million. It is a full-size, completely built-up (CBU) luxury SUV that competes with Range Rover, Mercedes-Benz G-Wagon, and similar SUVs.
Like its completely knocked down (CKD) counterparts, Land Cruiser has also fallen prey to the depreciating local currency and rising shipping costs, which have led to a price hike of Rs. 7.5 million.
Effective immediately, the new price of the Land Cruiser is:
| Old Price (PKR) | 72,499,000 |
| Revised Price (PKR) | 79,999,000 |
| Increase (PKR) | 7,500,000 |
| Booking Amount (PKR) | 30,000,000 |
| Delivery Time (Months) | 6 t0 7 |
Although Land Cruiser 300 looks the same as its predecessor, it has several changes under the skin. Toyota has retired the 5.7-liter V8 engine in favor of smaller, more fuel-efficient, more environment-friendly, and more powerful turbocharged V6 engines.
In Pakistan, Land Cruiser has only one variant. It features a 3.5-liter twin-turbocharged V6 petrol engine that makes 409 horsepower (hp) and 650 Newton-meters (Nm) of torque, which it sends to all four wheels via a 10-speed automatic gearbox.
It is also loaded with modern features such as:
| Safety | Convenience |
| 13 Airbags | Parking Sensors |
| ABS Brakes | Adaptive Cruise Control |
| Immobilizer System | Lane Keeping Assist |
| Hill Start Assist | Automatic Headlights |
| Hill Descent Control | Powered Tailgate |
| Active Traction and Stability Control | Sunroof |
| Lane Departure Warning | Heated and Ventilated Front Seats |
| Forward Collision Warning | 4-Zone Climate Control |
| Road Sign Assist | 12.3″ LCD-Based Infotainment System and Fully Digital Instrument Cluster |
| Multi-Terrain Monitor | Keyless Entry and Go |
| Multi-View Camera | Steering-Mounted Multi-Media Control Switches |
For most people in Pakistan, Land Cruiser 300 is an unobtainable commodity due to its gargantuan price. However, for people with enough purchasing power, it is a great addition to their 5-to-8 car garage.