Audi Premier Motors debuted the new E-Tron in Pakistan in 2020. The completely built-up (CBU) luxury electric vehicle (EV) is available in an SUV and a Sportback version.
Like its completely built-up (CBU) counterparts, E-Tron has also fallen prey to the depreciating local currency, rising taxes, and shipping costs, which have led to a price hike of up to Rs. 25 million.
Effective immediately, the new price of the E-Tron is:
| Models | Old Price (Rs.) | Revised Price (Rs.) | Increase (Rs.) |
| E-Tron 50 | 20,850,000 | 32,450,000 | 11,600,000 |
| E-Tron 55 | 24,250,000 | 38,000,000 | 13,750,000 |
| E-Tron SB | 23,000,000 | 36,150,000 | 13,150,000 |
| E-Tron GT | 30,800,000 | 48,325,000 | 17,525,000 |
| RS E-Tron GT | 43,400,000 | 68,000,000 | 24,600,000 |
Luxury EVs are gradually catching on among the big city dwellers across Pakistan with E-Tron being at the top of the food chain. Considering its features, looks, and performance, Audi E-Tron is a credible threat to petrol or diesel fuel-powered high-end cars that are almost twice its price.
For most people in Pakistan, Audi E-Tron is an unobtainable commodity due to its massive price. However, for people with enough purchasing power, it is a great addition to their 5-to-8 car garage.
The price hike is because of the 100 RD which was implemented after the important ban was cancelled. Not because of anything else!
Electric vehicles (EVs) are an important part of meeting global goals on climate change. They feature prominently in mitigation pathways that limit warming to well-below 2C or 1.5C, which would be inline with the Paris Agreement’s targets.
Pakistan is the only sovereign country (there are 195 of them) in the world which has applied an RD of 100% on the imports of EV, while just witnessing climate change at its best.
How that makes any sense, remains questionable while maybe having alternate motives!