Actress Noor Xarmina Crowned Miss Universe Pakistan 2024

Actress Noor Xarmina has been crowned Miss Universe Pakistan 2024 and is set to represent Pakistan at the 73rd Miss Universe pageant in November this year. The announcement of Xarmina’s successful bid was made in a video published on the official Miss Universe YouTube channel on Saturday.

The 29-year-old venture capitalist-turned-actor, who has a background in biology and business, hails from Islamabad and recently moved back to Pakistan. In the video shared by Miss Universe, Xarmina expressed her desire to bring about a “positive change” in her home country.

“I want to be an agent for positive change in two respects. The first is for our country. Pakistan is scarcely represented internationally across so many industries, and I want to enhance our representation on an international stage,” said Xarmina. “In the second respect, I want to bring change to women in our country. Pakistan needs strong female leaders to mobilize its women and empower them to create positive societal change.”

Pakistani Information Minister Ataullah Tarar responded to inquiries about whether Pakistan would support Xarmina’s bid at international beauty pageants. “I do not know about that woman, what background she has, and what professional achievements she has before this; they can be looked into. If she has played her role in projecting Pakistan’s soft image and Pakistan’s development, then a discussion can be held on this,” Tarar told reporters in Islamabad on Sunday.

Tarar noted that Prime Minister Shehbaz Sharif had recently invited Naila Kiyani, a UAE-based Pakistani mountaineer, and appreciated her achievements. “So, we believe that whatever achievement one has, it should be recognized,” he added.

Last year, Erica Robin became the first Pakistani woman to be crowned Miss Universe Pakistan. Before her, no woman from Muslim-majority Pakistan had ever participated in the Miss Universe pageant.

Miss Universe Pakistan is a national beauty pageant franchise organized by the Yugen Group of Dubai to select a representative from Pakistan for the Miss Universe pageant. Noor Xarmina’s win marks another milestone for Pakistan as it continues to make strides on international platforms.

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