To greatly enhance the viewership of display TV screens in customer areas such as shops, malls, hotels, airports, banks, and hospitals, Nayatel in partnership with Hum TV, has launched an affordable cloud software that enables the broadcast of authentic and live news tickers side by side with advertisements.
An MoU signing ceremony took place at the Hum TV office in Islamabad, where prominent members from both companies were present.
The integration of live news into digital signage not only increases viewership but also ensures that viewers remain informed about the breaking news when they see signage screens.
Nayatel has also upgraded its digital signage solution, making it easy and user-friendly for brands to display public information, promotions, and product details on display TVs. The signage, now known as BoostBoard, comes with multiple features, such as centralized management, live news tickers, and more.
This collaboration strengthens Nayatel’s commitment to bring digital solutions while positioning BoostBoard as a key player in the digital signage industry. As Hum TV is known for authentic and balanced news reporting, the partnership has great future potential and will offer significant growth to businesses that would use BoostBoard to display their content.