Meizu is set to make a strong comeback at MWC 2025 in Barcelona, where it will introduce a new flagship smartphone alongside other innovations. This marks a significant return for the company, which previously announced its shift away from the smartphone market.
Along with its flagship device, Meizu will unveil two additional smartphones, expanding its global presence. The company will also showcase AIoT devices and AI-driven software advancements, hinting at deeper integration of AI into its ecosystem.
Meizu is also venturing into wearable AI technology, with AI smart glasses and smart rings set to be revealed. These products suggest the company is focusing heavily on AI-powered consumer electronics, potentially competing with other major tech firms, including Samsung, which just unveiled its first-ever Galaxy Ring.
Meizu’s presence at MWC 2025 is noteworthy, considering that the company announced its exit from the smartphone industry last year. However, its partnership with Polestar led to the release of China-exclusive smartphones, indicating that the brand never completely abandoned the market. By attending MWC, Meizu signals its intent to re-establish itself on a global scale.
This year’s event could mark a new chapter for Meizu, balancing its focus between AI innovation and smartphones. More details on its flagship phone and other AI-powered products will be revealed during the event and we hope to see these phones in Pakistan one day as well.