Pakistan’s electric vehicle (EV) market is gaining momentum, and now it’s about to witness another shakeup. Chinese automaker Geely has officially partnered with Capital Smart Motors (CSM) to introduce its premium electric vehicle brands to the local market.
Capital Smart Motors, a new venture by Habib Rafiq Limited, signed a Memorandum of Understanding with Geely to bring three of its premium NEV brands to Pakistan: Zeekr, Riddara, and Farizon. According to the official announcement, this strategic collaboration aims to transform mobility in Pakistan by offering advanced and sustainable EVs.
CSM’s parent company has already made its mark with major infrastructure projects like Capital Smart City and Lahore Smart City. With this experience, CSM is now entering the automotive industry, combining its development expertise with Geely’s manufacturing strength.
While the company has yet to announce which specific models will be available, it has confirmed that Zeekr will bring premium electric sedans and crossovers, Riddara will offer powerful EV pickups, and Farizon will deliver electric commercial vehicles such as trucks and buses. Zeekr vehicles like the 007, Mix, X, and 001 have already turned heads at international auto shows with their futuristic designs and high-end features.
Sources familiar with the matter suggest that CSM plans to begin sales within the next few months. If launched on schedule, these models could quickly position Geely among the top contenders in Pakistan’s emerging EV segment.
Over the past two years, several international brands, including BYD, Deepal, Honri Ve, and Seres, have launched their EVs in Pakistan. To support this trend, the federal government announced the National Electric Vehicle (NEV) policy in 2024, offering incentives for both consumers and manufacturers. The policy also focused on infrastructure development and reducing the environmental impact of transport.
In January 2025, the government decided to cut off electricity tariffs for EV charging stations from Rs. 71 per unit to Rs. 39.70 per unit — a 44% reduction. This marked the first time in Pakistan’s history that electricity rates were slashed specifically for EVs. At the same time, the National Energy Conservation Authority (NEECA) introduced regulations for setting up EV charging stations and battery swapping points.
