Nearly half of Pakistan’s population reports buying used clothing over the past year, according to a recent Gallup & Gilani Pakistan survey.
The poll found that 48% of respondents purchased second-hand items—such as sweaters and coats—from local Landa Bazaars.
The survey, which was conducted nationwide from March 7 to 22, 2025, used Computer-Assisted Telephone Interviewing (CATI) and included 779 participants from both urban and rural areas across all four provinces.
When asked if they had bought clothing from second-hand markets in the last year, 48% said yes, 51% said no, and 1% were either unsure or declined to answer.
Gallup & Gilani Pakistan, affiliated with the Gallup International Association, noted that these results reveal the widespread appeal of second-hand clothing in Pakistan, where affordability and necessity often take precedence over buying new apparel.
Experts point out that the local Landa Bazaars have long served as a practical and economical option for many, especially during colder months.
Offering a broad selection of imported used garments at much lower prices, these markets remain popular among shoppers looking to stretch their budgets.
And ??? How can everyone afford 8000 to 12000 rs clothes ?