Rediscovering Pakistan’s Sporting Identity with Heroes Who Inspire Beyond the Pitch

When we think of Pakistan and sports, the first thought that comes to mind is cricket. But look a little deeper, and you’ll find that our nation’s sporting DNA is far richer, woven with tales of grit, glory, and resilience from fields, courts, and arenas outside the cricket pitch.

From Jahangir Khan in world squash to Sohail Abbas’s unforgettable drag flicks in hockey, Pakistan has produced legends who carved a global identity for the country. Today, the baton is being carried by modern heroes like Arshad Nadeem in athletics, Arslan Ash in esports, and Noor Zaman in squash. These athletes remind us that Pakistan’s ‘Pehchaan’ is multifaceted and extends well beyond cricket.

PTCL & Ufone are bringing this narrative to the forefront through Pakistan Ki Pehchaan, a campaign that celebrates the talent and spirit of athletes in alternative sports. By championing these heroes, the movement calls on the nation to look beyond its cricket obsession and recognise the diverse strengths that define us.

PTCL & Ufone have also produced a compelling TVC featuring the top talent from Pakistan, symbolising how their story can inspire an entire nation.

This is more than a campaign. It’s a reminder that identity is built not by one sport alone, but by every stride, every throw, every victory. And at its heart lies a purpose to inspire the youth of Pakistan to dream beyond boundaries and recognise the countless opportunities waiting in fields beyond cricket.