Asus may not launch any new smartphones this year, according to a new report that cites information coming directly from the company. The move suggests a pause in Asus’s smartphone roadmap following the release of the Zenfone 12 Ultra in February last year.
The report indicates that Asus does not plan to introduce successors such as a Zenfone 13 Ultra or a new ROG Phone series in the near term. While no official public announcement has been made, the company is said to have confirmed internally that no smartphone launches are scheduled for this year.
Despite the reported pause, Asus has reassured users that support for existing smartphones will remain unaffected. The company has stated that maintenance, software updates, and warranty services for current devices will continue as normal.
Asus has not explained the reason behind the decision to halt new smartphone launches. However, the report suggests the move may be linked to weaker smartphone sales in recent years. Asus has traditionally held a much stronger position in the computer market, where its laptops, desktops, and gaming hardware command significantly higher market share.
The reported strategy shift may indicate that Asus plans to redirect resources toward its core computing business rather than continue investing heavily in a smartphone segment that has struggled to gain traction.
For now, it remains unclear whether the pause represents a temporary slowdown or a longer-term exit from the smartphone market.