Treet Corporation Limited has revised the launch timeline of its personal care brands Genesis and Estela, deciding to push the nationwide rollout to a later period for a more effective market entry.
In a notice submitted to the Pakistan Stock Exchange Limited, the company said management has rescheduled the launch to align with a more suitable marketing window.
The brands will now be introduced simultaneously across the country after the first week of Ramadan, instead of the previously announced date of January 1, 2026
The company said the revised timeline is expected to support stronger market penetration and sustained brand engagement, allowing for a more impactful rollout strategy. It added that all other aspects of the previously disclosed material information remain unchanged.
Treet Corporation Limited is a listed consumer goods company with a diversified portfolio spanning blades and razors, soaps, personal care products, and packaging solutions.
Headquartered in Lahore, the company has expanded beyond its legacy shaving products into fast moving consumer goods and export oriented segments, with operations across Pakistan and select international markets.
