The Horticulture Agency Lahore has invited expressions of interest from private brands and organizations for sponsorship of Basant Festival 2026, scheduled to take place in Lahore from February 6 to February 8.
According to the official notice, the agency will offer branding rights across major roads and public venues in the city from February 1 to February 15, 2026. The sponsorship framework divides branding locations into three categories: platinum, gold, and silver.
Platinum branding locations include Main Boulevard Gulberg, Liberty Chowk, Noor Jahan Road, Main Market, Mahmood Kasuri Road, and Canal Road from Thokar to Mall Road.
Gold category locations cover Jail Road, MM Alam Road, Khayaban-e-Firdousi, Khayaban-e-Jinnah, Shahrah-e-Awane-Tijarat, Shadman Market Road, Railway Station, Airport Road, Ring Road pedestrian bridges, and areas near Qaddafi Stadium.
Silver category locations include Shahrah-e-Quaid-e-Azam, Azadi Chowk, Niazi Interchange, Pine Avenue, Ravi Toll Plaza on GT Road and M-2, Shahdara Flyover, and Firozpur Road from Gajjumatta to Azadi Flyover.
The document outlines activities for sponsors, including the Basant opening ceremony, free public transport services during the festival days, floats, cultural events, laser shows, projection mapping, fireworks, road décor, and illuminated buildings at selected locations.
The agency has asked interested brands to submit their expressions of interest by January 20, 2026. The notice was issued by the Director Marketing-II, Horticulture Agency Lahore.
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