Mercantile, an Apple Authorized Distributor and Service Provider, has partnered with Transworld Home to launch the MacBook Neo in Pakistan, making the full Apple experience more accessible than ever. Transworld Home customers can enjoy a one-year local warranty, along with a PKR 10,000 voucher for accessories and services, as part of a total bonus of PKR 25,000 redeemable at Mercantile Care.
Built for students, freelancers, and young professionals, the MacBook Neo strikes the right balance between affordability and performance. Powered by the A18 Pro chip, it delivers smooth multitasking, responsiveness, and efficiency for everyday work, study, and creative needs, and it’s up to 50% faster for everyday tasks than leading Windows laptops.
Speaking on the launch, Mercantile Pakistan CEO Nauman Durrani highlighted the value behind the collaboration, stating: “MacBook Neo brings together performance, reliability, and the seamless Apple ecosystem in a way that’s more accessible than ever. With features designed for everyday productivity, long-lasting battery life, and the premium experience Apple is known for, it’s built for students and young professionals alike. Through our partnership with Transworld Home, we’re able to extend these benefits even further – making it easier for customers to step into the Apple ecosystem with added value, convenience, and local support.”
MacBook Neo arrives in a beautifully crafted, durable aluminum enclosure weighing just 2.7 pounds, light enough to slip into any bag. Priced at PKR 225,000 (the amount is inclusive of taxes), it brings the premium Apple experience within reach for students, freelancers, and young professionals in Pakistan. Its stunning 13-inch Liquid Retina display delivers 500 nits of brightness and support for 1 billion colors, bringing sharp visuals and vibrant images to life. The device comes in four expressive colors, blush, indigo, silver, and citrus, with color-matched keyboards and matching wallpapers for a cohesive look.
Perhaps most impressive for on-the-go users, MacBook Neo delivers up to 16 hours of battery life on a single charge, powering you through full class days, long work sessions, or late-night projects without reaching for a charger. A 1080p FaceTime HD camera, dual mics with noise reduction, and Spatial Audio speakers round out the experience for video calls, content creation, and entertainment.
MacBook Neo enhances productivity through Apple’s Continuity features. Users can start tasks on their MacBook and continue on iPhone with Handoff, copy and paste across devices using Universal Clipboard, and even view and interact with their iPhone directly through iPhone Mirroring. For new users, transferring files, settings, and data is simple and secure, making the transition into the Apple ecosystem effortless.
For many users, the MacBook Neo will be their first step into the Apple world, and Mercantile ensures that this journey is seamless. Beyond laptops, Mercantile brings the complete Apple ecosystem to Pakistan, including iPhone, iPad, MacBook, AirPods, and accessories. This interconnected ecosystem allows users to sync devices effortlessly: start a task on your iPhone, continue it on your MacBook, and finalize it on your iPad.
With a 1-year local warranty and availability through trusted retail partners, Mercantile ensures peace of mind, an essential factor in the local market.
To mark the launch of MacBook Neo, Mercantile brings an exclusive offer for Transworld Home customers. Enjoy PKR 5,000 off on Magic Mouse, PKR 10,000 off on AirPods, and a PKR 10,000 voucher claimable one time at Mercantile Care for accessories and services, valid till 31st July. Simply purchase and activate your device by 30th April to unlock the benefit. Offer redeemable at Mercantile Care Lahore and Islamabad.
The MacBook Neo isn’t just another laptop. It’s an opportunity to upgrade your workflow, experience seamless connectivity, and step into the Apple ecosystem. And now, it’s closer than ever.