Samsung has introduced its 2026 TV lineup, bringing updates to both The Frame series and its OLED range. The announcement includes design changes, new features, and revised pricing, with one of the key changes being a lower launch price for the Frame Pro.
The Samsung The Frame Pro is now more affordable compared to the previous generation. The 65-inch model is priced at $1,999, down from $2,199 last year.
The 75-inch model is now listed at $2,799, while the 85-inch version is priced at $3,999. These prices are lower than the previous generation, which launched at $3,199 and $4,299 for the same sizes.
Samsung is also planning to release a 55-inch version of the Frame Pro, although details have not yet been shared.
For the standard Frame series, models in 55-, 65-, 75-, and 85-inch sizes are expected, but pricing and availability are currently listed as “coming soon.”
The standard Frame model removes the One Connect box and integrates ports directly into the TV. It also introduces “back stoppers,” which allow the screen to tilt slightly away from the wall for easier access to connections.
The Frame Pro continues to use the One Connect box. Both versions include Samsung’s “Glare Free” display technology and run on Tizen OS, with support for seven years of updates.
Samsung’s OLED lineup is led by the Samsung S95H. The model features a larger metal bezel designed to create a floating effect when mounted on a wall.
It is also the first non-Frame TV to support Samsung’s Art Store, allowing users to display artwork when the TV is not in use. The S95H offers higher brightness compared to earlier models and includes updated anti-glare technology.
Pricing for the S95H starts at $2,499 for the 55-inch model and goes up to $6,499 for the 83-inch version.
Samsung’s OLED lineup also includes the Samsung S90H and Samsung S85H.
Both models are available in 48-, 55-, 65-, 77-, and 83-inch sizes. The S90H also includes a 42-inch option, which is commonly used by gamers as a monitor alternative.
Across the OLED lineup, Samsung includes Dolby Atmos audio and AI-based assistance from Bixby, Microsoft Copilot, and Perplexity. The S95H and S90H also support gaming features such as higher refresh rates, Nvidia G-Sync, and AMD FreeSync Premium Pro.
The S90H starts at $1,399 for the 42-inch model and reaches $5,299 for the 83-inch version. The S85H starts at $1,199 for the 48-inch model and goes up to $4,499 for the 83-inch model.
Some sizes of the S85H and S90H are currently available through Samsung. However, the S95H models are not yet in stock. The Frame Pro models are also not currently listed as available.
