Adobe is adding AI assistants to Photoshop, Premiere, and several other Creative Cloud applications to help users complete repetitive, multi-step tasks more quickly.
Users can describe the result they want, and the software can handle tasks such as organizing footage, resizing images, preparing layouts, and producing rough video cuts.
The company is rolling out its “creative agent” across Creative Cloud, the Firefly platform and third-party AI services including ChatGPT and Claude.
Creative Agent
Adobe describes the creative agent as a connecting layer between ideation, creation, and production.
The system can coordinate multi-step workflows while users describe the final result they want. Users can choose which tasks to give the assistant and which parts to complete themselves.
AI Assistants for Premiere, Photoshop, Illustrator, InDesign, and Frame.io are launching in public beta. The After Effects assistant is entering private beta.
Each assistant is designed for the application in which it operates.
Premiere And Photoshop
In Premiere, the AI Assistant can sort footage into bins, rename multiple clips, identify interview questions, place markers and assemble a rough cut.
In Photoshop, it can replace backgrounds, resize content for different platforms, and organize layers across a composition.
The tools focus on repetitive production work rather than creative decisions.
Illustrator And InDesign
Illustrator’s assistant can complete multi-step production tasks, including creating 50 versions of a file using information from a spreadsheet.
It can also reorganize layers and perform preflight checks for problems such as incorrect colour modes and missing fonts.
In InDesign, the assistant can update layouts using a new brand PDF, including text, styles and print-readiness requirements.
Frame.io And After Effects
The Frame.io assistant can organize footage, combine feedback from different revisions, and generate B-roll.
The AI Assistant for After Effects remains in private beta, while assistants for Adobe’s other major applications are available in public beta.
Firefly Features
Adobe is also adding new tools to the Firefly AI Assistant, which is already available in public beta.
The additions are aimed at social media creators and people running businesses independently.
A brand kit feature can generate a logo, brand identity, and colour scheme from a description containing a style, brand name, and preferred palette.
Another tool can turn product photographs into short videos. Quick Cut can automatically edit clips into an initial assembly. Users can also create storyboards and generate videos from them.
Workflow Support
The Firefly assistant allows users to search for assets with plain-language requests. It can learn workflow preferences and adapt over time. Users can also invite collaborators to review work before publication.
Adobe is separately testing a redesigned Firefly Studio interface that combines generation and editing in one place.
The interface is currently available through a private beta waitlist.
Elements And Projects
The redesigned Firefly Studio includes Elements and Projects.
Elements store characters, locations, and objects so users can reuse them and maintain consistency across different generations.
Projects combine assets, outputs, and context from Firefly and Creative Cloud.
Both features are available only through the waitlist.
Adobe Tools On Other Platforms
Adobe is also making its tools available through other AI and workplace platforms. Its tools already work inside OpenAI’s ChatGPT, Anthropic’s Claude and Microsoft 365 Copilot.
Integrations with Google Gemini and Slack are also planned. Adobe wants users to access its tools from the platforms where they already communicate and work.
Different Uses
Forest Key, who leads agentic AI and Firefly at Adobe, said creative ideas often begin in conversations with teams, clients or coworkers rather than inside one application.
He said users should not need to switch between tools to act on those ideas.
Key also said the creative agent will serve different users in different ways. A person running a business alone may use it differently from a Premiere editor who wants to avoid setup work.
Availability
The new Firefly features are available now through the web application.
The redesigned Studio interface, Elements, and Projects remain limited to users who join the waitlist.
AI Assistants for Premiere, Photoshop, Illustrator, InDesign, and Frame.io are launching in public beta, while After Effects remains in private beta.
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