Umer Zahid
You have probably seen the increased usage of hashtags on TikTok lately and wondered what is it all about? This is something that has been around other social media platforms like Twitter where they have been used to denote the trends. These tags have become a great way for people to pull the traffic to their content. However, many people aren’t using them correctly. Here’s how to choose the best tags for TikTok.
From the content perspective, it is a great way for you to:
- Amplify the content reach
- Improve search engine results
- Boost the likelihood of people finding your content
Related: How to get viral on TikTok
A hashtag like all web content is searchable and just a method of finding the information related to a specific topic. These hashtags can go viral if they are catchy, original and excite the general populace. For example, if you’re launching a product or campaign then these hashtags can increase the audience engagement and allow you to get insights into your target audience.
Now that you know what hashtag is and how it can increase the reach of your content, let’s get straight to the point i.e. how to choose the best tags for TikTok.
See What’s Trending
There’s no harm in using the trending tags in your content. You can easily find new and trending hashtags under the “discover” tab. Just go to discover page and see what’s trending. Scroll through the page and check all the current trends. Look what people are sharing on TikTok and how you can take inspiration from those videos to create your next TikTok.
Find a Balance Between Popular and Niche Hashtags
Finding the right balance is key here because using only niche-specific tags isn’t going to work. You need to incorporate both niche and popular tags. These hashtags are all about what people are searching for. So, before using tags in your video, think about your target audience and what people will be typing in the search bar.
Go to TikTok search bar and type anything related to your niche. For example, if your content is related to food then typing any food-related term in the search bar will show you all the relevant tags. As you go more in-depth, search for additional niche related tags. Once you have found all the relevant and popular tags, you can use them in your TikTok video. So, it’s better to keep looking for all the relevant tags when you’re browsing through the content.
Check Industry Leaders’ and Your Competitors’ Content
One of the best ways to find the right hashtags is to look at your competitors’ and industry leaders’ content. If those tags are working well for them then chances are those tags could work well for you too. Look which hashtags they are using and how they are using it. Whether the tags are relevant to the niche or not. After conducting all the research, use the relevant tags in your videos and see if your video goes viral or not.
Create Your Own Hashtags
Using trending hashtags can increase your content traffic but creating your own hashtag can make your content stand out from others. You can launch different video challenges where you challenge other content creators to create any video and tell them to add the hashtag which you’ve created. These video challenges can make your content go viral.
Test Different Tags
It is important to see which hashtags are working and which aren’t. Check how many views they are getting over time. Different tags will work for different types of videos, therefore you need to monitor all the tags and test them. If anyone of the tags works out then your content is likely to get viral.
Well, there you have it! This is all about how to choose the best tags for TikTok. If you have any queries then feel free to comment in the section provided below.
