When you decide to pursue freelance work, you might not have a clue how to actually find clients. But if you start with research and ask businesses what they look for in freelancers, your network will begin to grow and you’ll already know what clients are looking for. So, where do we go, in this hour of allusivity? How To Get Your First Client As A Freelancer In Pakistan?
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Talk about myriad; starting off as a freelancer isn’t easy. The challenging part is figuring out how to get a client in the first place.
Experience isn’t the holy grail in this business… sometimes, it’s just difficult to get yourself established in a crowded marketplace. However, if you have a solid strategy, you’ll find landing your first client far easier than initially planned out. Awesome, right?
Here in this article, I’ve put together a few tips for you to achieve the desired results. Read on!
The Starting Point | Your First Client As A Freelancer In Pakistan
Most self-employed people start out their business like this:
- They decide to pursue their passion and try to get great at what they do.
- They build a website that talks about their expertise.
- They set up their social media profiles and start promoting themselves.
- They wait for clients to come to them.
When it’s all laid out like that, you should be able to notice the obvious flaw here.
Yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking on their door. But you need to be more than good to get attention.
Get Into The Heads Of Potential Clients
Research people who hire freelancers based on the following two-pointer:
- They have the same skills as you
- They have been hired recently for skills you want to sell
Here’s the turning point: You’re not necessarily looking to get hired—you’re trying to learn why they hired the people that they did. Can’t figure out who to ask?
Look at successful freelancer’s websites and go to their client list. That’s a whole variety of folks that have hired someone to do what you do. You aren’t trying to steal anyone’s clients; you just want to ask them a couple questions. Questions like:
- Why did they hire the specific freelancer they hired?
- How’d they find out about the freelancer they hired?
- What problems where they having that led them to hiring a freelancer?
- What are the results they expected from hiring a freelancer?
You get it, right? Now, the tips I mentioned earlier. Let’s dig in!
Build And Maintain A Website
As a freelancer, you obviously need to put yourself out there. This means having your work and services easily found online.
Here, get the basic idea:
Unless your first client comes to you from a personal recommendation, they’re going to find you through a search engine like Google. Check out this A-Z guide to building your own website and start one today, if you don’t already have one.
Maintain a professional-looking portfolio to show that you know how to convert client’s ideas into high-quality projects. You can create one using a dedicated portfolio site, such as hire an illustrator that’s independent to your website. If you don’t have anything to showcase yet, do the next best thing and add a downloadable resume to your website.
Network Like Crazy!
Now, when it comes to forging your way as a freelancer, you need to make some friends in the influential-department.
If you’re wondering how to find these successful freelancers, try searching for some of the more successful freelancer’s portfolios/sites. While you’re there, check out their client list and do a little independent brainstorming exercise. By this, I mean sitting down with a piece of paper and asking yourself the following questions:
- Why did that client hire that particular freelancer?
- How did they make initial contact with that freelancer?
- Is it possible they still need work from another freelancer offering a similar service?
If the answer to the last question is a yes, you can always start following the client on Twitter, connect with them on LinkedIn or simply reach out to them via email.
Update Your LinkedIn Profile
LinkedIn is one of the best ways to find new clients as a freelancer. Since recruiters often look for freelance professionals on LinkedIn, it’s a goldmine of opportunities.
Dedicate an afternoon or weekend to making sure that your profile is up-to-date and polished. Ensure that you have selected the option that states ‘open to new opportunities’. Add any relevant information or uploads to your profile that you feel may help you attract new clients.
Use your existing contacts, such as fellow classmates, employees, and other freelancers in the same field to increase your network (both online and offline). The ‘people you may know’ feature on LinkedIn is a great way to find potential clients and collaborators. You can also check out your competition’s connections.
Up Thy Social Media Games
Look, this doesn’t just mean Facebook, Twitter and LinkedIn.
It means niche-specific social media platforms that are used by professionals in your field of expertise. For instance, if you’re a designer, then set up your profile on Behance.
And so on, and so forth.
Make sure you are putting your best foot forward in this digitally accessible world of ours and treat social media platforms as a kind of virtual business card.
You also might want to join any relevant professional organisations (like AIGA for designers) and associations (like the Freelancers Union) to meet even more industry peers and learn how others have found their success.
Note: AIGA and the Freelancers Union are independent entities operating globally, to assist freelancers in any way.
Prioritizing | How To Get Your First Client As A Freelancer In Pakistan
Make something clear to yourself: Prioritize experience over a pay-check.
You’re likely deciding to freelance because you have a passion for your craft, no doubt. But, let’s be honest—you also want to earn some income. Whether it’s a side hustle or your new full-time career path, you need to rake in some payoneer points in order to make this whole thing worthwhile.
That’s quite understandable.
However, even if you have years of experience in your field, it may be difficult to demand a high price tag for your services when you’re just starting out. To combat something like this, just make an effort for yourself.
That publication may pay small dollar, but the by-line there would give me the exposure I need in my chosen niche…
Something less intense like that^ but holding the same meaning!
Becoming a freelancer with no experience can present a unique challenge. But, it’s certainly doable! Implement these tips, and you can be well on your way to scoring your very first freelance gig.
Well, there you have I guys! This was all about how to get your first client as a freelancer in Pakistan. All tips and points have been formulated from different sources. If you found this article helpful – or want to get your hands on those sources – please drop a comment in the comment section below.
Cheers, and good luck!