A tea seller in Karachi is using Abhinandan as a marketing prop. Abdul Haq Khan from Rahim Yar Khan is the genius behind this campaign.
Indian Airforce Wing Commander Abhinandan Varthaman returned home but that image of him enjoying ‘chai’ in Pakistan really stuck with everyone. Abdul Haq Khan used WC Abhinandan’s picture on the banner of his tea stall with a catchy tagline and voila, we have a pretty superb advertisement for a tea stall.
That tagline is what’s winning the Internet over. Its a perfect reference to a recent event that makes you want to buy from that vendor.
“Aesi chai k dushman ko bhi dost banaye (The tea that turns an enemy into a friend)”
A picture of the tea stall has been making rounds on the Internet
This Pakistani uncle has got some serious marketing skills. The small roadside tea stall has a banner with the following text: 'Khan's Tea Stall – A tea that makes foes turn into friends' with the image of Indian Air Force pilot #Abhinandan – #IAF pic.twitter.com/ldQVG6brI7
— Wajahat Kazmi (@KazmiWajahat) March 12, 2019
As impressed as we are with the pure genius of this campaign, who is this guy? How did Adbul Haq Khan get this idea?
How it All Happened
This tea stall was first set up by Abdul Haq Khan in Rahim Yar Khan. He was actually a restaurant owner that sold specially lamb curry for years. Following WC Abhinandan’s capture and his release as a gesture of peace, Abdul got a killer idea.
That video of Abhinandan sipping tea was an eureka moment for the lamb curry-cum-tea seller.
““I never knew the power of tea until I saw a cup in the hands of Indian pilot Abhinandan Vardhaman, singing praises of the Pakistan Army.”
That’s when he set up his tea stall, had a banner made and boom! He was in business.
At first, people would just give looks but soon enough, the customers came pouring in.
Social Media Reacts
The Internet had a lot to say about it as always.
Million Dollor Pic. A tea stall in Pakistan Displaying Abhinandan ❤️☕ pic.twitter.com/bhjQgSCj3D
— Thinker!!!!! (@manishsarangal1) March 12, 2019
“I never knew the power of tea until I saw a cup in the hands of Indian pilot Abhinandan Varthaman singing praises of the Pakistan Army,” Abdul Haq Khan told @arabnewspk from his new tea stall in #RahimYarKhan #Pakistan. #Indiahttps://t.co/eHnoqD49eH pic.twitter.com/FhRXvj5jXs
— Arab News Pakistan (@arabnewspk) March 12, 2019
— Danyal Gilani (@DanyalGilani) March 12, 2019
Pakistan tea stall refers to Abhinandan Varthaman as bringer of friendship pic.twitter.com/VhIWRzgE0X
— Zar Khan (@ZarKhans) March 12, 2019
— Rauf Klasra (@KlasraRauf) March 12, 2019
The truth is out.
Abhinandan was not free during his detention time in Pakistan he was doing modeling for a tea stall. If u understand Urdu then u will have to admit MESSAGE IS FANTASTIC. #NayaPakistan pic.twitter.com/QA5CzWiBwz
— khurram shahzad (@kalmanacpk) March 12, 2019
News alert, we have a restaurant too.
From tea stall to restaurant abhinandan is so famous all over in pakistan😍😍👌 pic.twitter.com/CJl0XGfMKz
— Saurabh Chaudhary (@Saurabh____007) March 12, 2019
More great marketing ideas. Man, Pakistani creativity is poppin!
Entrepreneurs!! Start a coffee shop or tea stall with the name “Mug 21“. N grow mustache like Abhinandan. It going to be an instant hit. Trust me. Thank me later.
— Pro-Crastinator (@Fugitive0073) March 12, 2019