The software company Adobe took the fashion world by storm and showcased a digital, interactive garment named Project Primrose at Adobe MAX 2023 in Los Angeles as part of the “Sneaks” segment of the conference.
Christine Dierk, the research scientist behind the dress, both introduced and modeled the garment on stage, calling it a “digital dress that brings fabric to life.”
Dierk while wearing the interactive garment, a strapless, knee-length dress comprising lots of small, scale-like screens said,
Unlike traditional clothing, which is static, Primrose allows me to refresh my look in a moment.
As she said “moment,” the scientist triggered a change in the dress, switching the dress’s color from cream to metallic silver, a transformation that was met with gasps and cheers from the conference crowd.
After the initial color change, the dress went through more iterations, its scales changing to form several different patterns, from a chevron-like stripe to a diamond design.
Dierk who stitched the dress together herself then revealed that its design can also be animated, activating a moving pattern, which was once again met with awe from the crowd. The Adobe researcher showed that in addition to a button, which activates changes in the dress, it also has a buttonless mode that relies on embedded sensors.
She said,
Fashion doesn’t have to be static, it can be dynamic and even interactive. And we’re excited for a future where there’s more ways to express yourself.
This innovation relies on ‘Reflective Light-Diffuser Modules’ to bring to life what they call ‘Non-Emissive Flexible Display Systems.’
