Asim Jofa Unveils the Mesmerizing Meerub Collection With Yumna Zaidi

A Fashionable Fairytale!

Pakistan’s fashion industry has always been at the forefront of luxurious and elegant designs, captivating the hearts of fashion enthusiasts. Among the esteemed names, Asim Jofa stands out as a true icon of sophistication and style.

With every collection, the brand showcases its unwavering commitment to quality craftsmanship and exquisite designs.

Recently, Asim Jofa took the fashion scene by storm as they unveiled their remarkable new collection, the Meerub Collection, and it is an absolute marvel to behold.

Adding a touch of star power to this splendid launch, Asim Jofa selected the renowned Pakistani TV actress, Yumna Zaidi, as the face of their latest collection. Have a look,

Known for her talent and grace, Yumna Zaidi personifies elegance in the Meerub Collection, a stunning collection that beautifully encapsulates the essence of tradition and modern fashion.

The centerpiece of this captivating collection is The Meerub ensemble in a breathtaking shade of pink. This exquisite creation features delicate net fabric, intricately adorned with white threadwork, silver sequins, and crewel embroidery.

The meticulous meter embroidery on the sleeves and borders, combined with the beautifully embroidered hemlines and chaak borders, bear testimony to the unparalleled attention to detail present in this ensemble.

To complete the look with finesse, the ensemble includes a chiffon dupatta and poly lawn trousers. The delicate chiffon dupatta drapes gracefully, while the poly lawn trousers provide both comfort and style. Every element of this ensemble has been carefully designed to celebrate femininity and cater to modern-day princesses.


To the delight of fashion enthusiasts, Asim Jofa has announced that the pre-booking for the gorgeous Meerub Collection will commence on 16th May at 6 PM, with deliveries starting from 17th May.

With the collection’s availability on the horizon, fashion aficionados eagerly anticipate the opportunity to embrace luxurious designs and experience unmatched craftsmanship firsthand.

Asim Jofa’s Meerub Collection, featuring the enchanting Yumna Zaidi, sets a new standard for luxury designer clothing in Pakistan.

The collection’s awe-inspiring ensemble, The Meerub, captures the essence of femininity and modern-day elegance, making it an irresistible choice for fashion-conscious individuals.

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