‘Chupke Chupke’ Is Being Called Out For Problematic Portrayal of ‘Ghar Damads’

Many netizens called out the show for casting ‘ghar damads’ (live in sons-in-law) in a bad light.

Chupke Chupke

Comedy-drama, Chupke Chupke is the latest to stir outrage online for promoting problematic norms. Many netizens called out the show for casting ‘ghar damads‘ (live in sons-in-law) in a bad light.

The founder of the online support community, Soul Sisters Pakistan, Kanwal Ahmed called out the problematic portrayal and stigma surrounding men that don’t ‘bring home the bride’.


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She tweeted how Hum TV’s Chupke Chupke reinforces problematic stereotypes.

“Trust our dramas to disempower audiences by reinforcing problematic stereotypes,… Here the ghar damaad is an object of constant ridicule.”

Chupke Chupke casts big names like Ayeza Khan, Osman Khalid Butt, Mira Sethi, Asma Abbasi, etc. It even marks YouTuber Arslan Naseer’s drama debut.

Perhaps people had too high expectations, but the drama serial isn’t doing itself any favours by degrading Ali Safina’s character for staying with his in-laws. He’s constantly put down in attempts at humor.

Kanwal drew parallels between the demeaning portrayal of the son-in-law and a woman who complained on SSP that she and her sister were unable to take care of their old parents because she couldn’t move back in with them with her husband due to societal pressures.


That’s when one of our favorite feminists, Osman said Kanwal provided his two cents on the character. He explained how there might have been a misunderstanding but the drama character isn’t how Kanwal has perceived it.

“It’s important to mention that this ghar damaad refuses to work despite being offered a job in the family business,… [He] isn’t with his in-laws because of financial or any duress.”

The reason the ghar damad fails to receive respect as a member of the household is that he isn’t contributing as one.

However, Kanwal still lamented how comedies that identify with problematic stereotypes reinforce it in society.

“How many men would want to be ghar damads after watching this,” she remarked.

The Baaji actor admitted that the character is indeed not a detailed take on the stereotype and viewers will consider that his wife is called out for demeaning him.


A range of other problems were also raised.


Someone even pointed out how they cannot relate to one of the Dadi’s who is supposed to be ethnic Saraiki.


Many other problems with representation also arose.



Particularly when it comes to misrepresenting assertive women.


What do you think of Kanwal’s question? Do you feel she makes a good point? Is the issue of representation why television is failing to appeal to a younger, progressive audience? Is television a dying art form in Pakistan as well?

Let us know what you think in the comments below.


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