Mohsin Naveed Ranjha [MNR], one of the leading fashion labels in Pakistan, has launched a new collection of nikkah wear for grooms, titled AATH BAATEIN. The collection is a tribute to the age-old wisdom that guides the life journey of a married couple, expressed through exquisite design and craftsmanship.
Traditionally the wisdom of our wedding culture is to advise the bride-to-be about all the obligations that she needs to shoulder when starting this new chapter of her life. This collection aims to tilt that narrative towards the groom-to-be, and to advise him of his obligations towards his partner” said Mohsin Naveed Ranjha. Indeed AATH BAATEIN, meaning “eight things” in Urdu, is based on eight pieces of advice for a groom on his wedding day, his responsibilities towards his wife. These are: respect, understanding, patience, financial empowerment, honour, fulfilling her rights, being faithful and loving her sincerely. As grooms embrace these words of insight, they adorn themselves in more than just clothing; they drape themselves in the richness of experience, merging culture and celebration seamlessly.
In terms of design, the collection features opulent sherwanis that exude regal elegance and kurta pajama ensembles that breathe comfort and charisma. The fabrics are sourced from the finest textiles of Pakistan, with a focus on intricate craft, based on a diverse color palette.
Here are a few of the breathtaking articles that will make your day more special with grace and opulence.
Indeed, the MNR brand has been acclaimed for its bridal couture, formal wear, and ready-to-wear for both men and women since its inception in 2014. Their brand encapsulates the pace of the present while rooted in the Eastern heritage of draped form and traditional artistry.
The collection is now available at Mohsin Naveed Ranjha’s flagship store in Lahore, Karachi, Gujranwala, and New York online at www.mohsinnaveedranjha.com.