Nida Yasir Launches Her Clothing Line NYC

Check out this aesthetically pleasing clothing collection.

nida yasir clothing line

Morning show host Nida Yasir is launching her clothing line, and it looks nothing but fabulous.

The Good Morning Pakistan host has been keeping her fans updated on her social media ever since the new project started, i.e in November 2019.

https://www.instagram.com/p/B5FXfvihIKl/

It was earlier in December that Nida revealed her clothing line NYC (Nida Yasir Collection) will be launching soon as the product’s social media pages are in progress.

https://www.instagram.com/p/B5kNbX8Bu8p/

NYC Launch

On Monday, December 16, NYC’s official Instagram page was launched. The brand kicked off things by sharing the story behind the clothing line:

In an interview, Nida Yassir shared her opinions about the Pakistani fashion industry and revealed what makes NYC special;

“The brand boasts high quality fabric and custom dyed hues which will be our trademark and every collection will speak for itself.”

“The fashion industry in Pakistan has picked up exponentially in the last few years but if you ask me, we have always been a fashion conscious lot. We make fashion statements through everything, from western wear, pret, formal wear to even our hijabs. It’s a thriving market and NYC caters to those who like beautiful silhouettes in colours you can’t find anywhere in our market right now,” she further added.

https://www.instagram.com/p/B6ForiIhH-u/


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When asked about the inspiration behind her designs, Nida said that the colors of winter have always had a strong impact on how she sees the world. It is this idea that has found itself in NYC’s first collection Khaaksaar.

“I have always found the season of winter to be romantic and filled with nostalgia. The cool breeze and the rustling of the leaves along with the overall colors of fall/winter are enough to invoke inspiration in anyone.”

https://www.instagram.com/p/B6Gd494hWKR/

Check out the dresses NYC has got for its fans:

https://www.instagram.com/p/B6Mx6mLpSVm/

https://www.instagram.com/p/B6LBB9mBM67/

Nida also shared how the brand is helping her to connect with a wider audience. NYC has received a positive response so far and it is already getting global,

“We are already taking orders internationally and have received inquiries from all over the world.”


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