Popular mobile brand TECNO and Ali Zafar has everyone talking with their unique promotional campaign for the latest smartphone.
Titled Real Zero, fans are loving this ‘Ertugrul-ish looking’ film, starring the Teefa In Trouble star.
TECNO is quickly becoming one of the most popular mobile brands in Pakistan. The company is the first smartphone brand in Pakistan that is doing a virtual launch for all its products, setting the precedent with its flagship mobile, TECNO Camon 15.
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However, it is not just the smartphones that has everyone’s attention but how TECNO launched their promotional campaign – with a short film!
TECNO got together with singer/actor and their brand ambassador for the upcoming TECNO Spark 6, Ali Zafar to star in a film that seems to be inspired from the hit Turkish series Ertugrul.
Directed by Asad ul Haque, the film is titled Real Hero and showcases Ali Zafar as the main hero wielding a bamboo stick in an action-packed story.
Pakistan’s ultimate REAL HERO, Ali Zafar, is finally here in the Short Action Film bringing you the hero phone #Spark6 – #6UpgradesRealHero!
Available now on Daraz and offline markets at such an affordable price of PKR 20599! pic.twitter.com/DI2FM4ZlQR— Tecno Pakistan (@TecnoMobilePK) September 21, 2020
Although it does look like a cash-grab of a popular Ertugrul trend to sell a product, we do have to applaud TECNO for doing something that is different from the usual TVCs we are used to seeing. It is a great way of promoting a positive image for Pakistan.
The film Real Hero premiered on the same day as the launch of the new TECNO Spark 6 and is currently trending all over social media with a record-breaking 10 million views in just 2 days!
What do you think about this unique short film/promotional campaign? Share your thoughts in the comments below.
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