There’s nothing healthy about fizzy drinks but the companies that sell carbonated beverages have always used celebs particularly sports stars to promote their brand. So when famed footballer Christiano Ronaldo snubbed Coca-Cola for water, the impact was huge.
The company reportedly faced billions in losses after Ronaldo promoted drinking water.
Cristiano Ronaldo removes Coca Cola
bottles and promotes drinking water.
Hours later, the brand faced
the loss of $4 BILLION!
— IT'S FACTASTIC (@itsfactastic) June 16, 2021
The most expensive and influential words. pic.twitter.com/1D9RaTXYsL
— Awanish Sharan (@AwanishSharan) June 17, 2021
Coke has blended in so well with the sports culture we often don’t notice how out of place it really is. From sponsoring sporting events and producing ‘world cup albums’ to having sports stars endorse the brand.
Someone finally pointed out what’s wrong with that.
This seems to be becoming a trend people support.
— IOS IT GRIZLY 阿古斯 (@IOS_GrizlyWolf) June 17, 2021
Footballer Paul Pogba removes a beer bottle placed in front of him during a Press Conference. Being a Muslim, he didn't want to be associated with the alcoholic product. #paulpogba #cocacola #ronaldo pic.twitter.com/MsVRPzKmBQ
— The Logical Islam (@logicalislam) June 16, 2021
Now Twitter is going crazy calling out celebs that promote an unhealthy option while leading a healthy lifestyle.
— Tahreem🌸 (@tweetsbytahreem) June 16, 2021
It even turned into some sort of a sports star versus screen-star face-off. Well at least in India, Virat Kholi is a more marketable brand than Bollywood celebs. That says a lot about who’s really influencing people.
— சேவல் (@CockOfficially) June 16, 2021
People even pointed out how the Coke parent company also sells bottled water. Dasani, SmartWater, Ciel, Aquarius, and Vitaminwater are Coca-Cola products too. So no harm done really.
— Prasad (@munna_30_) June 16, 2021
However, people unpacked the politics behind peddling fizzy drinks.
— BALBIR SINGH 🇮🇳 (@balbir59) June 17, 2021
Need to change Branding method, at some point the press desk starting be a bar desk, messy and meaningless, three bottles half water bottle, phones, badge, trophy THEN the player/Coach. Also what the players are doing now will start to be popular and sometimes ridiculous (2/2).
— Mehdi Belhamra (@BelhamraMehdi) June 17, 2021
As always any viral trend comes with its own set of memes.
— Supriya Verma (@SupriyaaVerma) June 17, 2021
The Desi Perspective
— :PM_Apocalypse (@Anika_Smiles) June 16, 2021
Memes or not. People really appreciate Ronaldo for being a responsible influencer. How many celebs use their platform responsibly?
— R I S H I (@Rishiicasm) June 16, 2021
— عائشہ صدیقہ🇵🇸 (@Ben_Ashii) June 17, 2021
What do you think about Ronaldo’s move? Given the colossal influence, he demonstrated how will this change the market? Let us know in the comments below.