There’s nothing healthy about fizzy drinks but the companies that sell carbonated beverages have always used celebs particularly sports stars to promote their brand. So when famed footballer Christiano Ronaldo snubbed Coca-Cola for water, the impact was huge.
The company reportedly faced billions in losses after Ronaldo promoted drinking water.
Cristiano Ronaldo removes Coca Cola
bottles and promotes drinking water.Hours later, the brand faced
the loss of $4 BILLION!Coke responded to this gesture of the footballer by saying "Everyone is entitled to their drinking preferences."#ronaldococacola #CocaCola pic.twitter.com/shzsfoytxf
— IT'S FACTASTIC (@itsfactastic) June 16, 2021
“Drink water”
The most expensive and influential words. pic.twitter.com/1D9RaTXYsL
— Awanish Sharan 🇮🇳 (@AwanishSharan) June 17, 2021
Coke has blended in so well with the sports culture we often don’t notice how out of place it really is. From sponsoring sporting events and producing ‘world cup albums’ to having sports stars endorse the brand.
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Someone finally pointed out what’s wrong with that.
https://twitter.com/SemperFiMessi/status/1405219352887005187
This seems to be becoming a trend people support.
Coca cola always 😁#EURO2020 #CocaCola https://t.co/UcYTsqItcT
— Crack Checker 埃尔南达 (@IOS_GrizlyWolf) June 17, 2021
Footballer Paul Pogba removes a beer bottle placed in front of him during a Press Conference. Being a Muslim, he didn't want to be associated with the alcoholic product. #paulpogba #cocacola #ronaldo pic.twitter.com/MsVRPzKmBQ
— The Logical Islam (@logicalislam) June 16, 2021
Now Twitter is going crazy calling out celebs that promote an unhealthy option while leading a healthy lifestyle.
#CocaCola
Reel Real
Influencers. Influencer. pic.twitter.com/9QwXFEYgF6— Tahreem (@tweetsbytahreem) June 16, 2021
It even turned into some sort of a sports star versus screen-star face-off. Well at least in India, Virat Kholi is a more marketable brand than Bollywood celebs. That says a lot about who’s really influencing people.
#CocaCola
A Sportsman knows more than Actor's 🤗#Ronaldo #ronaldococacola #CocaCola #cococola pic.twitter.com/ScQnb2wI1I— சேவல் (@CockOfficially) June 16, 2021
People even pointed out how the Coke parent company also sells bottled water. Dasani, SmartWater, Ciel, Aquarius, and Vitaminwater are Coca-Cola products too. So no harm done really.
#CocaCola #christianoronaldo
Water bottle Coca cola owner
Companies pic.twitter.com/kn1bye5tJl— Prasad (@munna_30_) June 16, 2021
However, people unpacked the politics behind peddling fizzy drinks.
In any case all these soft drinks are ensuring the entire humanity becoming diabetics so that the big Pharma Cos keep flourishing alongside! #CocaCola #Pepsi etc https://t.co/9P08OoqeHn
— BALBIR SINGH 🇮🇳 (@balbir59) June 17, 2021
Need to change Branding method, at some point the press desk starting be a bar desk, messy and meaningless, three bottles half water bottle, phones, badge, trophy THEN the player/Coach. Also what the players are doing now will start to be popular and sometimes ridiculous (2/2).
— Mehdi Belhamra (@BelhamraMehdi) June 17, 2021
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As always any viral trend comes with its own set of memes.
After #Ronaldo removed #CocaCola
bottle, Share market of water be like : pic.twitter.com/5RBl0N3pA0— Supriya Singh (@supriyaaa_singh) June 17, 2021
https://twitter.com/Demon_Shree/status/1405359477071630336
The Desi Perspective
At the midst of Y0g! & M0d! Tug of W@r these days#CocaCola pic.twitter.com/gGxuAStF0z
— Supergirl_Apocalypse (@Anika_Smiles) June 16, 2021
https://twitter.com/Narendra_ji1994/status/1405372720632635397
https://twitter.com/mediiahassan/status/1405340857876746244
Ronaldo 😍😍 the Coke destroyer #CocaCola #ronaldococacola pic.twitter.com/lFmD91XPHI
— Ǝ (@Extra_covers17) June 17, 2021
Memes or not. People really appreciate Ronaldo for being a responsible influencer. How many celebs use their platform responsibly?
#CocaCola Then Vs Now 🥵 pic.twitter.com/VYsRcvrAKq
— R I S H I (@Rishiicasm) June 16, 2021
Everyone Was influencer Untill Real influencer Come💯🤗#CristianoRonaldo #CocaCola pic.twitter.com/Ckml8VzV8h
— عائشہ صدیقہ🇵🇸 (@Ben_Ashii) June 17, 2021
What do you think about Ronaldo’s move? Given the colossal influence, he demonstrated how will this change the market? Let us know in the comments below.