There’s no doubt that Turkish actress Esra Bilgic has a growing fan base in Pakistan. The Ertugrul actress’ character, Halima Sultan has become a household name in the country and the people want to see more of her.
Of course, social media is a place where fans can connect with their faves, but now Pakistani brands are also making an effort to bring these Turkish stars and their fans closer through partnership and endorsements.
Recently, Esra Bilgic was appointed as a brand ambassador for QMobile and the campaign went really well. People loved the commercial, and some were even willing to buy a QMobile over iPhone just because of their favorite celeb (we think).
Zhalay Sarhadi Thinks Hiring Esra Bilgic is a Slap for Us
But, where the general public was very supportive of it, a few Pakistani celebrities objected QMobile’s decision to hire her as their brand ambassador. According to them, Pakistani celebrities should be given a chance to promote local brands as it will generate money within the country.
We all heard what Yasir Hussain had to say on this, but now Pakistani model Zhalay Sarhadi has also expressed her sentiments over foreign actors working for Pakistani brands.
In a recent interview, she spoke against Esra Bilgic being hired for a Pakistani mobile brand.
“We have short term gains. If you have chosen Halima and made her a brand ambassador over here, its a slap to our faces. It’s an actual slap to our faces. Why are you borrowing a star from another country?”
Supporting Yasir Hussain, she said,
“Why don’t you create anything over here? Why are people afraid to create in this country? So I totally support Yasir Hussain in the debate.”
Talking about Esra Bilgic, Zhalay said she is amazing and nobody is trying to take her stardom away from her.
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