• Saleem Chohan

    The other day I heard somewhere that if you want to be successful brand you have to be strongly polarized. Many people should love your brand and many should hate your brand and there should be minimum people in the center / ambivalent zone.

    Sometime back, if my memory isn’t tricking me, Margarete Thacher — the iron lady of UK — said that it miserable to be in the center; you get hit from both the sides.

    I think Mobilink and its brands pass such litmus tests of being good brands. While some love them, others hate them. :-

  • I think Mobilink is Standard Vise High Standard Company

  • Saleh

    Mobilink has held strong through the onslaught of competition and I think they deserved the awards for creating brand identities that are individual and with impact. They have catered to the masses and the classes and for that they make a pretty good case study for any marketing student! Good going, Mobilink!

  • Fahad Ali

    May be they are right … but I’m not satisfy the services … they don’t know how to compete in the market … other carriers offering such great SMS offers but I haven’t seen any intriguing offer yet … they offer by the name SMS bundle but its very expensive … I dont think no one will afford to buy almost 50 SMSs for Rs. 24 which has only 1 day validity and other 500 SMSs for Rs. 90 and validity is 7 days no use … Telenor king of SMS and Warid offer such nice packages for SMS … Mobilink has to learn lesson from it.

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