Over a 100 days after the floods there are still millions of men, women and children in dire need of help. As the over 21 million lives affected by the flood quickly become a distant memory, a fledgling startup, we.R.play, is trying to raise awareness and funds for the flood hit people through an app released on facebook and the Apple app store.

we.R.play partnered with Bangladesh based G4R to develop ‘Relief Copter’ for iOS and facebook.

“Relief Copter” is a simple game with an aid copter dropping relief crates which the user has to land accurately to progress. The app features 8 beautifully crafted levels depicting the landscapes of Pakistan.

More importantly, it also features important facts and photos about the impact of the flood along with the ability to share the information and donate to the flood relief effort (facebook version only).

All of the revenue earned by we.R.play through Relief Copter will be donated for the rehabilitation of the flood victims (Apple keeps 30% of the App store sales).

Relief Copter is available

• Apple app store: http://itunes.apple.com/app/reliefcopter/id404158691?mt=8
• facebook http://apps.facebook.com/relief_copter

“We wanted to play our part in helping the people who lost everything when the floods hit,” said Kamil Waheed, a developer with we.R.play, “We hope to remind the world that the flood waters might have receded but there is still a lot of work to be done to put the millions of lives affected back on track.”

we.R.play is a startup focused on developing casual, fun and artsy games for mobile and social platforms. They also offer art and engineering services to companies looking to develop video games. For more information, please visit www.werplay.com.