Telenor Talkshawk launches Amanat Ali's "Koharam"


Telenor Pakistan encourages new talent Amanat Ali by launching his first music album “Kohram” in collaboration with Fire Records. Amant Ali is a renowned upcoming star in the subcontinent with the runner-up award in ZTV’s singing competition SaReGaMaPa.

The good news for Amanat’s fan and Telenor Pakistan customers was conveyed through a joint press conference at a local hotel here in Karachi today. Amanat announced the launch of his album along with Telenor Pakistan’s Manager Corporate Communications and Responsibility and Fire Records Chief Operating Officer Dr. Akbar Yezdani.

Amant Ali, who rose to stardome in 2007 after being declared runner up in the sub-continent’s famous music competition SaReGaMaPa, has enjoyed much fame in the region ever since. He has also gained fame in the UK and the USA through live concerts over the past two years. Addressing the press conference he said, ‘’ What keeps me going is faith, my trust in the God gifted talent of singing and prayers from my millions of fan throughout Pakistan and the rest of the world.’’ In an answer to a question from the media he said, ‘’It is very encouraging to see corporate organizations supporting the young talent of Pakistan. This provides us a platform to not only to bring good name to our country but also further polish our skills for the outstanding performances expected from us.’’

Talking to the media about Amanat’s album launch, Telenor Pakistan’s Manager Corporate Communications and Responsibility Affan Haidar said, “We believe in providing meaningful entertainment to our customers. Amanat Ali, also the brand ambassador for Telenor TalkShawk, brings a fresh voice to the world of music coupled with unique vitality. Pakistanis, young and old, appreciate his talent, and have been waiting for his first album’s launch and Telenor Pakistan is pleased to introduce it to its customers and all music lovers. We have also partnered with GEO TV and Fire Records to provide maximum publicity to the album.”

The CEO of Fire Records Dr. Akbar Yezdani said, “When we heard Amanat Ali during his appearance in a reality show; we thought that he was genuine talent and will make his country proud. As it transpired over successive weeks, Amanat impressed audiences and professionals alike. The entire album has been produced in Pakistan by young and very talented producers, musicians and engineers. His album is a blend of upbeat tracks like ‘Kohram’ and ‘Rab Janay’ as well as classical tracks like ‘Thumri’ which establishes him as an accomplished trained singer.’’ He further said, ‘’We are very happy to partner yet again with Telenor to bring quality music to our audience and together we hope to promote new talent in the future as well.’’

The Press conference concluded with live screening of the title song of the album ‘Kohram’. Famous celebrities from the world of showbiz in Pakistan were also present at the occasion and applauded the young talents’ efforts.