Warid is partnering with UK based Mobile media company 3rd Space to provide advertising supported mobile content for its 18 million subscribers. Warid Telecom, which is jointly owned by the Abu Dhabi group and SingTel, is at the forefront of innovation in new media and the partnership is a reflection of its commitment to providing Value Added Services (VAS) to its customers.
Warid Pakistan subscribers will be given access to free content such as Bollywood cinema, songs and music videos in exchange for watching an advert embedded within the video.
“Our partnership with Warid is vital to providing ‘Value Added Services’ to people who want it. Pakistan’s focus is to engage with International companies and use partnerships like ours as a springboard for international business while supporting local communities.” said Martyn Lock, Director of Sales and Marketing. “We are delighted to be providing mobile TV services for one of the most forward-thinking mobile operators in Pakistan. Warid Group subscribers in Ivory Coast, Bangladesh, Congo and Uganda have an appetite for Mobile TV and we look forward launching advertising supported content like the Africa Nations Cup Football in the near future.”
Farrukh Khan of Warid Pakistan commented “Our partnership with 3rd Space resonates with our commitment to the world markets, our customers are ready to receive world-class content in return for watching video advertising, this is very much win-win for everyone. We are proud to be moving our business forward with 3rd Space Services in the UK.”