World Call EvDO: Still trying to Compete

Its been more than 1 year now that World Call has started its EvDO (Wireless Broadband) service. The solution uses a USB modem to enable wireless broadband services for laptops and  PC’s. Service was first launched in karachi and then expanded to another 5 cities including Lahore.

World Call EvDO is much criticized since it hit the stores, most of customers are unhappy due to poor signals and high costs. Moreover in the presence of competitor like PTCL its very difficult to survive in the market.

But worldcall in a latest move company has reduced the price of device to Rs 1200, which was once sold in 4500, nothing has been changed in the packages though!

256 Kbps = Rs. 1,200
512 Kbps = Rs. 1,800
1 MB = Rs. 2,500

Anyway its good to see that World Call has joined hands with Shaukat Khanam against cancer as Rs 100 on every sales will be donated to Shaukat Khanam.

If we do compare Worldcall’s EvDO with PTCL’s EVO then PTCL is clearly on the winning stand, as Worldcall EvDO is more expensive, less speedy and has less coverage, whereas PTCL is covering almost 15 cities, with upto 3.1Mbps speed and options of post paid and prepaid.

In the era when we are shifting from Kb’s to Mb’s its really strange that why worldcall is providing such low speed packages at these high rates.

Below is the TVC for WorldCall Wireless broadband, featuring HP notebook commercials style animation.

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