In an interesting move, Warid today signed Atif Aslam, Pakistan’s leading pop star, as their brand ambassador.
After Ali Zafar’s successful partnership with Telenor Talkshwk and then with Mobilink, Warid is likely to use Atif Aslam in brilliant manner. However, Warid will have to put extra effort in the making and execution of adverts.
Signing ceremony was held today in Lahore. Seen in above pic, from left to right are: Shahzad Rauf , Chief Strategy & Operations Officer Warid Telecom, Mr. Parvez A. Shahid, Board Member Warid Telecom, Mr Atif Aslam, Warid Brand Ambassador, Tariq Gulzar , Chief Financial Officer Warid Telecom and Suhail Jan, General Manager Commercial Warid Telecom.
Just recently, Warid renewed its contract with Reema Khan.
With amount of fame he has, Atif’s this move will be closely watched by music industry of Pakistan.
Atif Aslam is followed by millions of Fans, mostly the youth, hence a perfect suit for Warid’s prepaid brand Glow.