Samsung & ‘Orbit’ Announce HD-TV Partnership

Samsung Electronics Co., Ltd., has signed a sponsorship agreement with Orbit Showtime Network (OSN) to support the launch of Orbit’s High-Definition (HD) decoders and channel line-up. OSN is the first and only broadcaster, in the Middle-East region, offering an exclusive bouquet of high-definition channels

The agreement will span all of OSN’s offerings in the Middle-East, from 1st May, 2010 to 30th September 2011, and highlight the enhanced experience of OSN HD viewing, enabled by Samsung’s HD-TVs.

The Samsung-OSN HD partnership will offer unparalleled entertainment experience with 75 premium channels including eight HD channels – such as OSN Movies, Show Sports 1 HD, Nat Geo Wild HD, and Food Network HD among others.

The General Manager Samsung Pakistan, Mr. Steve Han said: “Our partnership with OSN marks the collaboration of two leaders in home entertainment. As OSN’s new HD decoder roll-out offers unprecedented content quality and choice, Samsung has become the recommended brand for HD-TV products. We will be deploying our leading technologies and distinctive marketing platforms to create a long-term association with OSN. This will further enhance our market share in the Middle-East region”.

Marc-Antoine d’Halluin President and CEO of OSN said: Watching HD content on an HD ready TV will offer the ultimate TV experience. We are proud to partner with Samsung. It really highlights us as front-runners in the industry”.

With cutting-edge television technology, Samsung will be bolstering its full line up of HD flat panel televisions for a comprehensive 3D TV solution. The HD 1080i delivers an exceptional audio-visual quality, offered by the OSN along with “Dolby Digital plus”. Samsung’s latest 3D LED Televisions can also convert 2D signals into genuine 3D content. Several value-added offerings will be realized through this partnership to create the best home entertainment solution.

About Samsung Electronics Middle East & North Africa (MENA): With its regional headquarters located in Dubai, United Arab Emirates, Samsung Electronics markets a broad range of digital consumer electronics and home appliance products through a network of 11 offices across the Middle East – North Africa region.

Its award-winning portfolio of products includes mobile phones, televisions and audio, cameras and camcorders, notebook computers and printers, as well homes appliances. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media, and digital convergence technologies with 2009 consolidated sales of US$116.8 billion.