Zong has announced an initiative for protection of metropolitan environment in Lahore, as a Corporate Social Responsibility project. In this regard ZONG signed a MoU with the Solid Waste Management & Lahore Waste Management Company – a part of Solid Waste Management – City District Government Lahore, for creating awareness amongst citizens for environmental protection, with public sector investment in cleanliness of Lahore city through Solid Waste Management & a professionally managed company.
As part of the MoU, ZONG will design and execute a public awareness campaign focusing on cleanliness of surroundings within the Lahore city while encouraging public to dispose off their litter in a proper way. During the signing ceremony, officials from the City District Government Lahore, ZONG and other dignitaries were also present.
Using its strength in cellular mobile telephony, ZONG will provide mobile phone connections to Solid Waste Management – City District Government Lahore workers & Lahore Waste Management Company that will have dedicated numbers for citizens to call in and register their complaints. Moreover this would be a generation shift from simple wireless to cellular subscription, making the staff more accessible and hence effective.
“Urban centers like Lahore generate thousands of tons of litter every day. It is important that citizens proactively support collection and disposal of litter in a systematic yet environmentally friendly manner,” stated Ali Kamran, Director ZONG. “As a responsible corporate citizen that believes in preservation of the environment, ZONG has decided to partner with Solid Waste Management – City District Government Lahore and use its technological advantage to reinforce positive values in our society,” he added.
Speaking on the occasion, Waseem Ajmal Chaudhary, District Officer (Solid Waste Management) / Managing Director Lahore Waste Management Company said, “We are extremely pleased to partner with ZONG in this environmentally important project. We hope that this project will help encourage the citizens of Lahore to take care of the environment of their city with renewed zeal.”
It is to be noted that improper or irresponsible disposal of everyday litter by the public leads to spread of deadly diseases, environmental damage, blocking of storm-water drains, besides giving an unpleasant look to the surroundings. ZONG’s initiative has a lot of potential to encourage behavior change amongst citizens, who should be proactive participants in maintaining cleanliness.