Nokia Announces Partnership with Microsoft

Nokia-MicrosoftAhead of its Strategy and Financial Briefing in London, Nokia has shared some details on what it plans to announce at the event. Company said it is aligning its strategy with Microsoft for smartphones.

Nokia said that it will adopt Windows Platform as its primary Smartphone strategy.

Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of Mobile products.

Following is the complete press release:

GLOBAL – Today in London, our two companies announced plans for a broad strategic partnership that combines the respective strengths of our companies and builds a new global mobile ecosystem. The partnership increases our scale, which will result in significant benefits for consumers, developers, mobile operators and businesses around the world. We both are incredibly excited about the journey we are on together.

While the specific details of the deal are being worked out, here’s a quick summary of what we are working towards:

• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.

• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.

• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.

• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.

• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.

• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.

• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.

• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.

• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

We each bring incredible assets to the table. Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services; the company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices.

Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace.

Today, the battle is moving from one of mobile devices to one of mobile ecosystems, and our strengths here are complementary. Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.

There are other mobile ecosystems. We will disrupt them.

There will be challenges. We will overcome them.

Success requires speed. We will be swift.

Together, we see the opportunity, and we have the will, the resources and the drive to succeed.

  • This is surely news of the Year.

    I have been a Nokia fan always, but Symbian did not improved as expected.

    I tried Windows Phone 7, on Samsung Omnia HD7 and i Loved it. Android is one of shittiest so-called OS. Though Shit always do get popular with people with retarted brains.. so that’s what has happened.

    I am really very happy and i hope to see Windows Phone 7 on Nokia handsets :)

  • few questions for Nokia# Why the hell are you launching your own platform Meego???

    And why do you think you would be the first priority for a smart phone if i can get the same thing in Windows mobile? especially with the same platform??

    and please – as a suggestion also consider Android systems for your mobiles. You’re already running three and a half different kinds of platforms and this is the fourth one so why not android as well

  • Love you Nokia.. Best of Luck!
    Stepehen Elop, be sensible this time… If you want to use WinMo7 for a year or so to get back in business and get time for development of MeeGo and stuff, it’s ok… but don’t break our loved manufacturer & hearts. We want Nokia to be like Apple (it’s terms of operation, nothing nothing nothing else) and not HTC, LG, Motorola or even Samsung.
    Best of Luck!
    & Google: Anssi Vajnoki was right about Android when he said ‘going for Android will be like peeing in your pants for temporary warmth”. You can keep your platform with you, we don’t need it.

  • The reason is that elop proves that he is black sheep,a infected virus which nokia hasnt any anti virus to deal with it. News is cming that Jormi,olli pekala chairman of nokia and former CEO(WHo was responsible for massive success of nokia in 20years) has left the company after this deal. while a celebration on the microsoft side.Steve ballmer dream of acquiring nokia is near and by the end of 2012 microsoft will get reign over nokia and elop will remain the ceo of mobile divison.
    Whole Europe is lambasting stephen elop 5000 people will be sack from their jobs.

  • last chance for nokia but i personally feel they will use microsoft as bridge and after year Megoo will be first preference of Nokia

  • Nokia’s share 14% down after this idiotic move from the new american CEO .. even nokia’s employees are protesting ..!!

  • Nokia’s share 14% down after this idiotic move from the new american CEO .. even nokia’s employees are protesting ..!

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