– A Pakistani URL Shortening Service

A Pakistan based software and Internet applications development company has launched it’s URL shortening website named

With ever increasing penetration of Social Media in our lives, our sharing characteristics are increasing, though electronical sharing only.

And when it comes to sharing something over the social media, surely it will be a link to some video, image, article or a software may be. But how about sharing long links with everyone when you are going to tweet about it  – just 140 characters and you have to be very selective in words.

These are the situations where URL shortening services serve the purpose and we are, unintentionally, using them for quite a long now without even noticing.

There are some individuals who are using their own URL shortener scripts but they are not for public. is considered to be Pakistan’s first proper URL shortening service which has been launched recently. We know that there were other URL shornters available from Pakistan, but they didn’t flourish.

Interactive feature of the website is, you can measure the length of the links (not as per scale) with a ruler, just below text box. Though it is just an illusion but quite interesting one.

Link shortened by will look like, so give it a try and share your experience.

      • Babes! They are still new.. Don’t expect a big blast at the start…
        They will be having a big blast later… cheers

        • — Don’t expect a big blast at the start…

          Well, if they put “URLs and click stats are public and can be shared by anyone.” on their web page, shouldn’t we expect it from the start? Else I have to wonder why they launched when they were not ready to even provide what they put on their front page.

          There are only three sentences on their page and 1 of them is “not ready”.

  • Wonderful Service
    I recently have a problem sending a link to newbie for google docs but he is not getting it .
    Now i send shortened link
    It Works !
    Please share that for how long this will map long to short addresses means how many days

    • I am 100% sure that relying on is a bad idea. First problem: in five years or so, when you search for some email or read an old blog post that uses links, do you think the links will still work?? I am reasonably sure (not 100%) that or links will work. But Already I have used shorteners that no longer exist.

      Another problem that shorteners run into is spam. Once spammers start using links, think what will happen. If I send you an email with an link, some software will assume that the email is SPAM or PORN LINK. For example try shortening a link now. They have a hidden API for their trusted users, that’s it.

  • It’s great to see stuff like this happening but it is wrong to call Pakistan’s first proper URL shortening service. We at created which todate has shortened more than 15m+ URLs for our Mobile Social Network

  • Hmm… This is a nice service… I Liked their design. Some weeks ago, I also tested a URL Shortening script and it was working fine, but the short domain names were very expensive..

    And for, now they need to build user accounts and API tools, for wordpress and web browsers.. And I’d be happy to see them at that stage :)

  • Guys. Lets appreciate
    This is something belong to us. I know its too early. But lets give them time. We should be first to appreciate the local developers.

    Second about spam and short life of the company. This can be done to anyone. See what happened to WebOS yesterday when HP just discontinued it. Its a sudden death which we never expected from HP

    • — This is something belong to us.

      Just because it is .pk does not mean it “belongs” to us.

  • Hello all

    I am from team. Thank you for your appreciation and feedback. Appreciation adds fuel to the fire and feedback shows us the path ahead.

    Just to let you know, this is what we plan next about this site.

    1. Release the API
    2. Open the public stats

    Thanks again!

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