Warid Telecom has been ranked as number one socially devoted brand on Facebook during October 2013, said a report published by Social Bakers.
With its around 635K fans and growing, Warid has retained its top slot for socially devoted brands on Facebook since July 2013.
Average response rate for queries posted on Warid’s Facebook page remained 83 percent during October, which once touched 91 percent mark in July 2013.
The average response rate is calculated by number of questions brands answered minus question that went unanswered on its Facebook wall.
Moreover, response time by Warid against queries posted by customers on its Facebook page stood incredibly well at 267 minutes during the month of October 2013.
Not surprisingly, telecom brands have scored better amongst all sectors.
Facebook, lately, has become a hub for customers to raise voice over general and individual issues. Brands, at the same time, are taking such platforms more seriously in order to make sure that customers are reached and satisfied in person.
Not to forget, Lars Christian Iuel, CEO of Telenor Pakistan recently interacted one-on-one with customers over Facebook and Twitter.
These new channels are allowing companies to interact with masses on personal level. And this is exactly where Warid has topped the charts in local brands.
Below is the month-wise ranking of socially devoted brands on Facebook: