BlackBerry Reveals Why its Next Flagship will be Better than Your Current Phone


The new BlackBerry Passport is the most interesting smartphone to emerge out of Canada in ages.

For starters, it has a 4.5″ display with 1,440 x 1,440 resolution (453 ppi), Qualcomm Snapdragon 800 processor, 3 GB worth RAM, 32 GB memory and BlackBerry’s trademark QWERTY keyboard on it.

However, it is the form factor which really differentiates it from the competition, and other BlackBerries too for that matter. Being virtually square, the screen is a lot wider than current flagship smartphones from rivals, meaning more screen estate and practicality. Practicality obviously means productivity.

“It’s hip to be square,” says the flailing manufacturing which once used to be the top-of-the-crop in its class. Here are a few ways in which it will be better than your current phone, according to BlackBerry:

  • More screen space = More characters: The average number of characters on a book is 66. A normal smartphone is able to show only around 40 while the Passport is able to take that number up to 60, thanks to its size and unique aspect ratio.
  • Better viewing of stocks, charts, spread-sheets and demographics.
  • BlackBerry’s trademark security
  • Ability to look at full designs and schematics for architects, or X-rays for doctors on the go
  • Has a special, shorter qwerty-keyboard which leaves more legroom for the touchscreen.

“Just as a PASSPORT is the universal symbol of mobility and was the inspiration for the size and form factor of this device, your BlackBerry Passport becomes your ticket to open new doors of opportunity.”

There are things which still need mentioning, though. Notable specs such as the camera resolution are still unknown and while it has been revealed that the phone will hit the markets this fall season, the price is still under the covers.

Still, the Passport looks like a very brave move by BlackBerry indeed. Hardly any rectangular phone has been successful to date (LG Optimus Vu anyone?), begging answer to the question of whether the company is correct in its decision to bet its future on this phone.