Social media platforms are increasingly taking the liberty to snoop in your phone under the guise of providing a ‘personal user experience’. Continuing the trend, Twitter has announced that it will be scanning what apps users have installed on their phones to deliver targeted content and ads.
Explaining the move, Twitter said, “To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in. We are only collecting the list of applications you have installed. We are not collecting any data within the applications.”
Despite more than $325 million in ad revenue in the third quarter of 2014, investors are not happy with Twitter’s product strategy. To monetize the platform more effectively, Twitter has made a number of changes like showing tweets from people you aren’t following in your timeline among others. Any move that helps them target ads more effectively is a sure fire way of increasing ad revenue.
This is unlikely to be the only major change to Twitter. There are a number of new features on their way which include allowing users to create, edit and share videos directly on Twitter and a separate section for the most important tweets around the world.
Anticipating the reaction that would inevitably result from a move like this, Twitter has stressed that you can opt-out of the new update easily by going to the app settings. Furthermore, the app will notify users before starting the scan. Transparency always helps and it is good to see Twitter putting out the fires before they burn the forest down. For opting-out of the new update, follow the following guidelines,