Sony’s New Walkman Targets Niche Audiences, Costs an Eye-Popping $1199

The Walkman as we know has sort of been lost in the crowd of iPods and the current breed of smartphones. It is a non-surprise that it is seldom-talked about but it seems like Sony thinks it’s not quite dead yet . The company has announced a new model, the successor to the ZX1, the new ZX2. It costs $1199.

The target audience is most-probably some serious music fans. What do you get for it?

The ZX2 supports probably the most formats of any music player (or smartphone for that matter), from FLAC, WAV, Apple Loseless to DSD, MP3 and more. The new Walkman will allow you to hear songs in their full glory, in “full resolution”. You also get NFC and Bluetooth for connectivity.

On a less-important note, you get near-vanilla Android 4.2 Jelly Bean on a 4″ qHD (480 x 854) display. Storage capacity is 128 GB, expandable via microSD. It weighs 235g and enclosed in quite a good-locking matte black shell. We quite like it. In case you are interested in spending that kind of cash on a walkman, it comes out in Spring.