Your Facebook Page Like Count is Going to Drop Starting from Today

If you manage a Facebook page, you might soon see an unwelcome change. Starting from today, a Facebook update might reduce your page likes.

Facebook has announced that they will be purging voluntarily deactivated and memorialised accounts from Facebook pages. This means that businesses and pages might see a reduction in the page likes as likes from people who have either deactivated their accounts or memorialized accounts will get deleted.

Page admins are currently seeing the following at the top of their insight tab on their managed pages:

Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.

Comments and posts from users who have deactivated their accounts have already been removed from pages.

Thus may come as shocking or upsetting to some people but Facebook argues that “everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.”

This is not new as Instagram deleted spam accounts back in December from many of its users’ followers causing user follower counts to drop by thousands or even millions in some cases.

This decrease will start from March 12 and should continue over the next few weeks. Page admins might be disappointed to see like counts drop but one could argue a like count that reflects actual users instead of inflated numbers is more useful.

It’s worth mentioning here that any users who reactivate their accounts will have their likes automatically reverted and added to the page count.

He is the Editor at ProPakistani.


  • People still use book of face? Waow

    • Ahmed Habib

      And you stay there all day long w/ gf… now commenting as like you are new born baby. Stupidity

      • Ya habibi, why so angry?

        • Inam

          lgta hai aj yeh ghar sy larr kr nikly hein :-P

          • Ahmed Habib

            Baat dhang ki ni thi na ;-)

            • Inam

              Koi bat nai, ghar wali dhang ki bat krti bhi kahan hai :-P

  • Ahmed Habib

    What if user disabled account just for some time and will be back sooner? Like i do for few days and get back in… ;-)

  • Yasir Jilani

    In other Words, Facebook also goint to do Bio-metric verification of likes.

    • Bilal Iqbal

      Aj hi apny page ki likes ki tasdeeq krwain warna ap ka page band kr dia jay ga…shukria

    • LOL

  • Inam

    That worth-mentioning part was NUTS. I mean of-course. Why wouldn’t they!