Google Announces All-New Cloud Cold Storage Solution

We all come across data that we feel is not so significant that we keep but it still has enough worth that merits its safe keeping. What if that accounts for a petabyte of data (most definitely the data size corporations would have to put up with)? Google seems to have a solution for this dilemma; say hello to Google Cloud Storage Nearline.

Cold storage is what most organisations usually resort to; it involves storing lots of data on tape drives and locking them up somewhere safe. It may be cost-effective given the reduced number of servers to be maintained and the electrical use but it requires quite a bit of time to retrieve data to bring back online.

Cold storage is used for data that needs storage but not instant or real time consumption

Speaking of cost-effectiveness, Nearline is said to fare better than most alternatives in that regard all the same. Let’s just say that the users are set back by the same price they pay for services such as Google Drive and Dropbox that storage much lesser volume of data. For reference purposes, the regular Cloud Storage service offered by Google sets users back each month by about $0.26 per gigabyte.

It is clear as day that Nearline will come in handy in having backups of extremely important information. However, given the fast pace and cheaper costs it would soon pave way for fresh prospects for mass storage. Google has already joined hands with other storage companies such Iron Mountain, Veritas and NetApp to assist consumers import data to Nearline if they wish to avail the service.

Google Nearline is going to compete directly against the likes of Amazon’s Glacier

It’s worth noting that Google’s cloud service primarily works for data that doesn’t need displaying in real-time; it’s ideal for patient users who can wait a few seconds for data to be retrieved. Analysts believe that Nearline would put Google up against Amazon that offers a service of its own called Glacier. Costing a cent for every gigabyte stored, Glacier takes up to five hours in data retrieval. It’s not hard to spot how Google could give Amazon a tough time in the competition even if it charges slightly more.


  • Ghulam.e.Ahmed

    take risks to store your data, which will be in ” another hands ” and if you can’t connect, for any reason, you lost it ?

    • shajeel afzal

      Do you think that online data in your hand is safe?

      • Ghulam.e.Ahmed

        the companies pay for data security because of its high importance, if they handed over it to anyone else ( say to cut-off the cost ), how they feel secure. I knew there are many ways hackers can steal the data and nothing here any solution to safe properly & completely. as far as concerns to personal data, here are a lot of people, including me and you, using social network sites and whatsapp like services which all are stealing our personal information, read here article about Siri which admit to give the data to others.

        • Shahid Saleem

          Man I have used software for encrypted backups maybe ten years ago. The software encrypts the backup on your computer before uploading to cloud storage services. The software I used even supported incremental backups. Google for “duplicity nongnu”.

          For all I know there are better options now.

          As long as you do not forget or lose or accidentally reveal your secret passphrase, you are safe.

          Really, what you are talking about is a non-issue. A solved problem.

    • Shahid Saleem

      What a strange concept. do you feel the same way about renting vs buying? If you rent your office or home one day you might be unable to “connect” (i.e. be locked out).

      Do you live “off the grid” with your own electricity supply and water and sewage and gas and your own GSM provider? I mean, some day you might not be able to “connect” to those services also.

      Everything in life has risks, and there is very little risk in this service because it is meant for backups, not for live data. The biggest problem you will run into is if in case US government applies sanctions against Pakistan and Google can no longer offer services to us. In which case, well, use a storage provider based out of some other country. (Or even better, start a company that offers the same services but is located in a Dubai free trade zone)

      • Ghulam.e.Ahmed

        ” if in case US government applies sanctions against Pakistan and Google can no longer offer services to us ” then all data I uploaded there I lose… no matter it was encrypted or not. for the solution, now we have to have our data at our own storage then we can use another service to upload again for backup.

        • Shahid Saleem

          If US applies sanctions to us, then forget about using ANY online payment system like Visa or Mastercard. Forget about making bank transfer to pay for services. Forget about registering a domain or hosting any website outside Pakistan. Forget about going to buy a new computer or server (you won’t be able to afford it).

          It is not about being offline or online, it is about killing the entire tech industry. And that is why I said there are risks and it is practically not worth worrying about risks. Your obsession about cloud storage is just a minor thing.

  • Shahid Saleem

    I am skeptical of the article. Where is the PROOF

    “The study found that reading Urdu involved dominant participation of the middle and superior regions of the frontal part of the brain.”

    If you study biology and read what those parts of the frontal lobe do, then this claim in the article is nothing unusual. Fact of the matter is, any bilinguals have better brain development, Urdu is not special in this matter.

    • Ghulam.e.Ahmed

      oh I don’t know about science behind the scene, I just share a news. anybody can be skeptical on any matter.

      • Shahid Saleem

        Ha, what a joke you are. Can you be skeptical of electrons? You use electricity every day, but can you be skeptical of electrons? You have never seen one. Can you also be skeptical of gravity? After all you don’t know what causes it.

        How easily you dismiss medical facts with “i just shared article, anyone can be skeptical.” OF COURSE people can be skeptical when such articles DO NOT MATCH OBSERVED REALITY OF MEDICAL SCIENCE. There is “skeptical” because of real reasons and skeptical because you read some article on some website.

        • Ghulam.e.Ahmed

          there were many people skeptical to the theory of electricity / gravity and many others in their startup periods.
          may be we can’t observed the reality of this but the researchers. various things are here we even use them but not try to see and prove their reality.
          in newspapers, they write a story which Research Centre provide them.
          sorry, there are alarms, I have to go.

          • Shahid Saleem

            There is ===ZERO=== evidence that anything is special about Urdu that causes brain development like the article says. Again: it is well known that being bilingual can help you be better but ===NO=== evidence points to any particular language like Urdu.

            So on what basis do you believe it? And if you do not believe it why do you promote the article by posting it here?

            • Ghulam.e.Ahmed

              ok, sorry, very sorry, when I will get evidences then I will post here any thing in future, In-Sha-ALLAH. and hoping for same to all here are posting :)