Killing earlier reports that stated Windows 10 will be a free upgrade for everyone, including pirates, Microsoft has stated that Windows 10 will be a paid upgrade.
Microsoft EVP of Windows, Terry Myerson, said that his previous words were not conceived properly by the world press. We should mention that the supposed misunderstanding was a byproduct of vague statements and no clear dismissals of the interpretations.
Now, everything is clear as day. Going back on earlier statements, Microsoft says that that non-genuine installations will have to go through the Windows store to upgrade to Windows 10, hinting that pirates will have to pay for their upgrades. Myerson mentioned that Microsoft will team up with its partners to offer “very attractive” prices for genuine licenses for pirates.
This could mean that more apps like Candy Crush saga will come pre-installed on Windows 10 to allow reduced license prices.
Bringing all of our customers to Windows 10 improves the ecosystem for developers which makes Windows better for all of our customers.
It was assumed earlier that Microsoft took this step (free upgrade for pirates) to fight off piracy in the Asian market, especially the subcontinent and China. The latest statements indicate the company isn’t ready for such drastic measures just yet. The attractive prices for pirates should nevertheless be welcomed as they will allow more people to move to genuine Windows.
Microsoft will put a permanent watermark on versions of Windows that fail to get authorized or appear tampered with. And from the looks of things, that’s going to be as strict as the company will get. However, Myerson emphasized the disadvantages and risks of having a pirated version of Windows. He said:
Non-Genuine Windows has a high risk of malware, fraud, public exposure of your personal information, and a higher risk for poor performance or feature malfunctions.
What do you think, will you finally buy a genuine Windows if it’s offered at a cheaper rate?