With the ambition of reaching the unreached, Telenor Pakistan has announced a contribution of over PKR 20 million to the flood victims of Gilgit Baltistan (GB).
As per National Disaster Management Authority (NDMA) GLOF, cloud bursts, unusual rain fall, flash floods and land sliding has caused extensive damage to both private properties and public infrastructure and an estimated population of 136,000 has been affected in GB alone.
Following thorough assessment of the affected areas to determine the unmet needs of the victims, the relief goods are being provided by Telenor Pakistan’s emergency response partner, Pakistan Red Crescent Society (PRCS) to over 268 affected families. The contribution is being utilized by PRCS to provide over 1,876 individuals with nonfood items (NFIs) including shelter, blankets, solar lamps, stoves etc. Food items being distributed mostly consist of dry ration parcels packed with nutrition. As part of the relief efforts, four mobile healthcare units have also been stationed at different locations to provide basic medical aid to the flood affectees as well as to prevent any outbreak of disease in the flood-hit areas.
Muhammad Aslam Hayat, Chief Corporate Affairs and Strategy Officer, Telenor Pakistan said:
Telenor Pakistan stands with the people of Pakistan in their time of loss and grief. Having discussed the ground realities with PRCS, we are channeling our contributions specifically for the provision of dire needed items in GB. Telenor Pakistan is proud to have responded to the call of distress in any part of the country whenever required and this contribution is a manifestation of our corporate social responsibility and commitment to the citizens of Pakistan.
Besides provision of the basic necessities to the food victims in GB, flood alerts and early warnings have also been disseminated to flood prone areas across Pakistan at frequent intervals via over 30 million early warning SMS, resulting in significant reduction in potential threat to lives and properties.
As a socially responsible organization, Telenor Pakistan has always responded to the call of natural, man-made and conflict emergencies by targeting specific and un-met needs of the affected. As part of its emergency response program, the company has contributed an amount of over PKR 444 million since its inception and vows to continue setting the standard for the industry in future.