Obi Worldphone SF1 and SJ1.5 Are Affordable Premium Phones for Emerging Markets

Obi Worldphone is a new entry to the smartphone industry owned by John Sculley, former CEO of Apple and Pepsi. John Sculley wants to bring premium smartphones to the emerging markets. Both phones have a premium design and offer great value for money.

The higher-end version is called SF1 while the low-end offering is called SJ1.5. SF stands for San Francisco and SJ stands San Jose, these are the places where the phones were designed.

The Worldphones will be available in Pakistan as well

The Worldphones will launch in Pakistan as well as other emerging markets like UAE, India, Turkey and Vietnam among several others. The availability details are yet to be revealed and potential buyers can sign-up at Obi’s homepage to receive a notification when the phone becomes available in their country.

Obi Worldphone SF1

Worldphone SF1 is the higher-end model of the two phones. The [hone features a gorgeous unibody design with metallic accents. It has a “floating display” giving the phone a unique look. The glass holds a 5-inch IPS display with 1080p resolution covered in Gorilla Glass 4. The phone is 8mm thin and weighs just 147g.

The phone’s innards feature a Snapdragon 615 processor. It comes in two versions, one with 2GB RAM and 16GB storage and the other with 3GB RAM and 32GB storage. The phone has dual-sim connectivity with LTE support and a separate microSD card slot. The camera department features a 13MP Sony camera coupled with a 5MP front shooter.

Obi has built some custom features into the camera like OptiZoom multi-frame super-resolution that offers superior zooming capabilities, Obifocus which is like multi-focus and ChromaFlash which combines two pictures with and without flash and then merges them for a more realistic image. Obi claims great battery life with the 3,000 mAh battery.

Now for the price. The phone will cost about Rs 20,000 for the 2GB/16GB version and Rs 25,000 for the 3GB/32GB version.

Worldphone SF1 Specifications:

  • Csf1-live-at-lifespeed2PU: 1.5GHz Octa-Core Cortex-A53
  • GPU: Adreno 405
  • Chipset: Snapdragon 615
  • OS: Android 5.0 Lollipop with Obi Lifespeed UI
  • Supported Networks: 2G, 3G, 4G
  • Design:
    • Dimensions: 146 x 74 x 8mm
    • Weight: 147 grams
  • Display: 5.0” with 1080p resolution (443 ppi)
    • Gorilla glass 4 with anti-fingerprint coating
    • Floating Glass
  • Memory:
    • RAM: 2GB/16GB RAM
    • Internal: 16/32 GB
    • Card slot: expandable by 64 GB via microSD
  • Camera:
    • Primary: 13MP with 1080p video, HDR and ChromaFlash, ObiFocus, OptiZoom
    • Secondary: 5MP
  • Connectivity: Bluetooth 4.0, GPS with GLONASS, Wi-Fi, Dual-Sim
  • Battery: 3,000 mAh
  • Colours:  Black
  • Price: Rs 20,000/Rs 25,000

Obi Worldphone SJ1.5

Worldphone SJ1.5 is an entry level phone. It’s the same size and comes with a 5-inch 720p display with a similar dual-sim connectivity but with only 3G support. The phone has a display that blends with the polycarbonate body which features a Magnesium-Titanium Alloy chassis. The phone will comes with plenty of color options as well.

The phone is powered by a Mediatek quad-core processor coupled with 1GB of RAM. It has 16GB of built-in storage expandable via a microSD card. Despite it being a low-end offering it runs a newer version of Android, Lollipop 5.1. At the back is an 8MP OmniVision rear camera and there’s a 5MP front camera. The camera comes with a 1A flash that’s brighter than common LEDs. The phone is powered by the same 3,000 mAh battery so it should last ages before dying.

The phone comes in at just Rs 13,000 with the Android Lollipop covered in Obi’s own Lifespeed UI.

Worldphone SJ1.5 Specifications:

  • bCPU: 1.3 GHz Quad-core processor
  • GPU: Unknown Variant
  • Chipset: MediaTek MT6580
  • OS: Android 5.1 Lollipop with Obi Lifespeed UI
  • Supported Networks: 2G, 3G
  • Design:
    • Dimensions: 146 x 73 x 8mm
    • Weight: 131 grams
  • Display: 5.0” with 720p resolution (294 ppi)
    • Gorilla glass 3 with anti-fingerprint coating
  • Memory:
    • RAM: 1 GB RAM
    • Internal: 16GB
    • Card slot: expandable by 32 GB via microSD
  • Camera:
    • Primary: 8MP with 1080p video, HDR and Flash
    • Secondary: 5MP
  • Connectivity: Bluetooth 4.0, GPS with GLONASS, Wi-Fi, Dual-Sim
  • Battery: 3,000 mAh
  • Colours:  Black with Silver, Black with Red, White, Red
  • Price: Rs 13,000

He is the Editor-in-Chief at ProPakistani. Reach out at aadil.s[at]propakistani.pk


    • You can go to the Obi website and register to get a notification when these mobiles become available in Pakistan.

  • final prices are up in UAE and Vietnam:
    SJ1.5 $165 (PKR 16,500) not $130
    SF1 $245 / $300 (PKR 24,500 / PKR 30,000) not $200 / $250 for 16gb/32gb versions as stated early.

  • If all is what it says and appears, it will be a good phone for those who are not very touchy on speed but just want a good phone. Heavy users may want to consider other options, as the processor chips are a bit outdated for current version of Android. Also, the 1GB Ram version should not be considered at all, as it may be comparable to a 5 year old Samsung Galaxy S2.

  • I am using Obi SJ1.5. It is great phone. Excellent display and battery backup. Obi theme is quite good.

  • Both of them look so nice. Great features as well. I must say I am a bit biased towards SJ1.5 for having a better design than SF1 but both of them are really good.


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