Tech Mela Supported by Google Set to be Pakistan’s Biggest Online Shopping Festival

From 11 to 20 September 2015, the largest online tech shopping festival in Pakistan will be on. Dubbed ‘Tech Mela’, this Google-supported online shopping event will last for a total of 10 days and focus on exclusive, special deals and discounts of up to 30% on smartphones, gadgets and data and voice plans that are only available online during this special period.

Tania Aidrus, Country Manager South Asia Frontier at Google said:

Pakistan’s mobile industry is really taking off with more and more people coming online and using their Smartphones as their primary Internet device.

It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid-ul-Adha and what better way than to hold it completely online where the next wave of buyers will be congregating. With Internet penetration growing rapidly and the desire to purchase on the Internet increasing, we hope this initiative will bring more awareness and adoption of e-commerce in Pakistan.

According to TNS Research, there are 30 million online users in Pakistan, half of whom are using mobile for the purpose. Google is teaming up with e-commerce partner and top online shopping destination Daraz.pk to make Tech Mela happen this week onwards.

Also Read: Daraz to Launch Six New Phones During Tech Mela This Week

To make things even more exciting, aside from special deals Tech Mela will also feature deals from Huawei, Samsung and Microsoft and several exclusive mobile device launches to the Pakistan market by companies like Infinix and Injoo.

Tania added:

The majority of digital consumers in Pakistan are already researching online to decide which device to purchase, and for the most part they find online resources more relevant and credible to their purchase journey. Tech Mela is an initiative to complete the research and purchase loop, and we hope the exclusive deals will spur greater acceptance of e-commerce among even more Pakistanis.

You can check out the Tech Mela site here


  • i was looking for a good budget smartphone with 2gb ram and quad-core processor and good front n back cameras, ab to mil he jaeyga sasta :P

  • So right about the time you mentioned another online store from China (Cheezmall) is opening. Will the opening of that store be delayed?

  • this means two things daraz.pk is getting seriously good at scamming and google seriously needs to do some more research before it goes around partnering with companies, but still congrats to daraz.pk they gone from spamming my email to spamming a multi-national multi-billion dollar company now that’s what you call taraqi!

  • What are ” payment methods ” to buy online as nothing mentioned on the given link. ( i prefer Cash On Delivery )

  • Visited http://www.techmela.com. Mela tu dur ki baat yeh tu dukaan bhi nahi hai. Displaying phones from only few Chinese brands and literally two telco operators (PTCL & Telenor), Daraz calls it a ‘Mela’. Koi sharam hoti hai koi haya hoti hai.

  • Yar koi mujhay bata sakta hai k p8 lite warid lte pa ksisa chalta hai aur lap top ya desk top se data transfer asani se hota hai k nahi huawei g610 data transfer nahi kerta

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