10 Essential Content Marketing Tools to Boost Your Business

Content marketing is all the rage nowadays. There is always a need for consistent and relevant content to draw a clearly defined audience and retain them through a strategic marketing approach. Content marketing is the way to do that. Its increasing significance is proven by the fact that 76% of marketers plan to increase their content marketing budgets in 2016.

Here are 10 vital tools that can optimize your content creation process and help you step up as a successful content marketer:


BuzzSumo is basically the “Google of social search.” It allows you to find out the most popular content with a list of trending topics and also a summary of social shares for each topic per article. By entering a topic, you get 10 free results. (more results in the Pro version)

Simply put, you get to know exactly which stories are circulating the web, and then pick out the best topics for your own content. Similarly, it helps you identify top influencers in a given industry. This is a great tool to discover topics that will do well, and topics that will fail among your audience.

Check out BuzzSumo here


This is a paid content discovery platform worth having. The goal is distribution of high quality content, and this tool helps you do just that. You can publish and promote your content to millions of people on top websites like CNN, People and ESPN. The content gets increasingly recommended depending on its quality and engagement and traffic. Let your content be discovered with this useful tool.

Check out Outbrain here


Take your content production up a notch using this visual content tool.

This is a paid service with a talented team of designers who can reinvent your content into beautiful infographics, videos, presentations, and web experiences.

Check out Visual.ly here


Keep your content marketing strategy consistent and organized using this fun and free project management tool. You can create boards, assign and schedule tasks, and prompt your team members in real time. The clean interface makes it very easy to manage your content projects.

With the Trello Business Class, you get additional storage, public & private boards, file attachments of up to 250 MB, and personalized backgrounds.

Check out Trello here


This is a content curation tool with built in blogging and sharing options. It can help you create content in a streamlined way with the help of rich and diverse content from a range of social media platforms like Twitter, Facebook, Flickr, Pinterest, Instagram and Google+.

Drag and drop stories from various sources, arrange them as you like, add text and visual elements and create a story of your own. It is that simple, and it’s free.

Check out Storify here


An advanced tool that checks and corrects your written work- this is an essential for content production. It also detects plagiarism by checking your text over 8 billion web pages. It allows you to increase the quality of your content easily using the ‘vocabulary enhancement tool’ that offers context-optimized word suggestions to improve your choice of words.

The free version of Grammarly helps identify most errors in your document while the premium version provides a full detailed overview of grammatical errors.

Check out Grammarly here


Content scheduling is as important as content production. Manage your multiple networks in one place by scheduling tweets and messages which Hootsuite automatically publishes from every social media account. It even provides analytics to measure the effectiveness of your content and its reach.

This amazing social media management app is free. The Hootsuite Pro offers additional features such as team members, enhanced analytics and technical support.

Check out Hootsuite here


What’s content development without a great blogging platform? WordPress has grown to become a must-have for content marketers with its massive, 60 million user base.

It allows you to add themes, plug-ins, images, and videos to your content as well as enhance your search engine optimization efforts. Best of all, it is a free service, with additional options in the paid version.

Check out WordPress here


This tool allows you to power content with its huge freelance network of high quality writers, journalists, graphic designers, and photographers.

Content distribution and content analytics is also provided to amplify and monitor your content reach.

Check out Contently here

Google Analytics

Lastly, tracking your site analytics is very important. Monitor your activity with this comprehensive reporting and analytics tool. You can check which content is driving more traffic to your site, who your audience is, and measure conversion rates.

The basic version of Google Analytics is free. There are also premium tools with Analytics solutions specific to your enterprise and its needs.

Check out Google Analytics here

  • I pasted the first para of this article at grammarly.com and see the results. It says “Significant plagiarism was detected”.

  • Get Alerts

    Follow ProPakistani to get latest news and updates.

    ProPakistani Community

    Join the groups below to get latest news and updates.