Pakistan to Become USD 5 Billion eCommerce Industry by 2020: Experts

Pakistan is well on the way to reach USD five billon eCommerce market in coming years. This was the view point of the speakers at the inaugural MobileComm 2015 organized by FinMan Group at Serena Hotel, Islamabad today. The Conference was titled Mobile and eComm – Towards a Better Eco System.

Ms. Marvi Memon, Chairperson BISP was the Chief Guest of the program. She laid emphasis on linking the corporate goals with social targets to serve the under privileged masses. She informed that the very poor of the society are being served by the BISP and we can only manage poverty and can not reduce it in present way. She pointed out the poor status of women in Pakistan only a portion of which is being socially served. Ms. Marvi Memon asked the banks and Teclos to come up with innovative solutions to socially empower the masses.

The Chief Guest of the inaugural session Mr. Mudassar Hussain, Member Telecom, Ministry of IT and Telecom opined that stakeholders should focus on e-gateway development. Common people are now doing shopping through social media and mobile applications that shows the deep penetration of technology-oriented solutions in the Pakistani society.

Mr. Samar Hasnain, Executive Director, State Bank of Pakistan dwelt upon the role being played by SBP as an enabler for a robust digital financial system. Under the guidelines of SBP the branchless banking is growing every day and its fruits are reaching common man across the country.

Mr. Tariq Sultan, Member Finance PTA pointed out that the huge SIM based population are now have verified SIMs. PTA is enabling Telcos to work closely with financial sector to develop an eco system for digital finance.

Mr. Nadeem Hussain, Founder Tameer Bank in his key note address was confident that Pakistani market will reach USD one billion in a year or two. He pointed out five key areas that need to be addressed if a robust eco system is to be developed. He said that in Pakistan now a branchless banking account can be opened without even visiting a branch or an agent. This is an achievement by the Pakistani market. The different dots of the big eCommerce and Mobile Banking fields are to be linked to create a better eco system. The challenges are immense but like Branchless Banking solution the country is likely to adopt eCommerce transactions at micro levels in not too distant future.

Mr. Aragon Meng, CEO Huawei enlightened the audience on different initiatives taken by Huawei for digital finance. He emphasizes that R & D is required to get to next levels.

Mr. Omar Moeen Malik, Mr. Hasnain Sheikh, Mr. Ahmed Bilal Masood, Mr. Oltunmbi Idowu, Ms Asma Khalil, Mr. Monis Rahman, Mr. Ghazanfar Azzam, Mr. Ammar Jafri, Mr. Owais Zaidi, Mr. Aun Abbas Bukhari, Syed Mohsin Ahmed, Ms Ayesha Rasheed and Mr. Ali Asghar Chaudhry also spoke on the occasion. Panel Discussions on Financial Inclusion and Customer Protection were also held.

  • Matlab kay eCommerce pay fatway saray woh log dai rahay hain jinhain ecommerce ka alif bay nahee pata

  • What a joke….. our ecommerce industry is even small than some African countries uptil now and they paint all this rosy picture…

    • I dont believe that. Our e-commerce industry is undocumented as of yet. There is no actual measure of size or performance. All this is analyst fluff.

      • taobao,jd,amazon is well known in china, snapdeal, amazon , flipkart are well known in India. But there is no such thing in Pakistan like it. Even daraz does not have that much polished website and good reviewing system, you can never post review pictures on their website and you simply dont know whether a reviewer actually bought anything or just wrote a fake review.

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