Yet another e-retailer has jumped on the Black Friday bandwagon and offering massive discounts on the 27th of November. Following the trend set by Daraz, HomeShopping is offering White Friday discounts on the same day as their competitors. Kaymu revealed their Black Friday discounts yesterday as well. Not only will this promote online shopping, but the customers will be the major beneficiaries of the massive discounts.
What’s noticeable is that HomeShopping has branded their 27th November discounts as White Friday instead of Black Friday. CEO HomeShopping, Shayan Tahir, had this to share about their shopping event:
“We wanted something original plus we feel Fridays are never black in Pakistan. In the Muslim world, Friday is the day of prayer, the day of gathering, the day off, the family day, the day of joy, so surely…our Friday is WHITE!”
HomeShopping has announced that they will offer discounts of up to 70 percent. The discounts won’t be limited to a single day, i.e. 27th November. The shopping website will be offering the discounts for 3 days starting at 12 AM on 27th November and continuing till 11:59 AM on 30th November.
White Friday Duration: 27-30th November
Deals and discounts will go live on everything from mobile phones, computers, laptops, home entertainment, watches to clothing, fashion accessories, home appliances, perfumes, kitchen and equipment and almost everything else available on the website. White Friday deals will bring discounts on some of the most prominent brands available in Pakistan.
Black Friday has become the busiest shopping day of the year in the US as retailers offer huge discounts and customers wait for that time throughout the year. This increases business and profits as a whole. HomeShopping claims that they won’t be offering leftover items at discounted prices like other retailers. Instead, the company will be getting the actual Black Friday deals from the US to Pakistan which, according to them, are “the real deals”. With HomeShopping’s international delivery network, here’s hoping that the US discounts are more or less translated to the Pakistani market.