AutoGenie, a startup that offers a wide array of car services at the doorstep of customers, has announced that it’s expanding to Islamabad and Rawalpindi. The move comes months after PakWheels announced that it was investing $100,000 into the venture.
Expansion into more cities is going to be accompanied by a flurry of activity on other fronts. To enable ease of use, Autogenie has developed more methods to book orders (call, app, website, email, SMS, Facebook). In addition, an Android app is expected to debut on the Play Store later this week. A website redesign which will overhaul the user interface is also on the cards. Last but not least, car wash service will be initiated soon in all cities.
Initially, Autogenie had planned to offer an annual membership that bundled common services for regular customers. Based on market research, the startup has concluded that such a model will take time to take root in Pakistan and for now, it’s been scrapped.
So right now, the process is much like an ecommerce transaction. Select a service, add instructions if needed, provide your contact details, preferred booking time/date and proceed to checkout. It takes around 2-3 minutes to schedule a job online and less than a minute if you do it over the phone.
Alongside maintenance jobs, Autogenie is still offering value added services like Token Tax, Challan Assistance, Battery replacement etc. Currently there is no user login on the website but since the startup focuses on strong follow ups, most customers only need to register that one time.
Autogenie is among the new breed of startups in Pakistan which put customer experience at the very forefront of their priorities.Whether it’s using only manufacturers, importers or distributors as vendors or courteous and professional mechanics, the startup aims to build a customer base that uses their services on a recurring basis.